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Big TV Opens Service Camps in Karnataka

Reliance Big TV dish Cashing in on its success in South India, Reliance Big TV has now introduced service camps in Karnataka to educate prospective subscribers about its features, pricing etc.

This day-long camp will also provide 'on the spot' demos to its present subscriber base, thereby testifying ease of use of the product and personal attention towards resolving any customer grievances.

These service camps will be conducted at Circle headquarters first and then in other locations progressively offering the interested customers to get instant connection with a hands-on demo of the DTH service.

Karnataka is an important market in the South as Big TV has nearly 150,000 subscribers there, out of the 5 lakh subscribers in that region. Through this campaign, BIG TV aims to reaffirm belief of its retailers about the company’s resolve to be a dependable and leading DTH player in the market.
Read more » Big TV Opens Service Camps in Karnataka

Latest Hindi Films on Big TV's Pay-Per-View Channels

Big TV has rolled out slew of latest Bollywood films on their pay per view (PPV) channels for the month of March. Reliance is in talks with several producers for DTH rights and are also exploring the option of exclusive rights for some films.

According to Mahesh Prasad, president - Reliance Communications, "The emerging DTH sector is opening new revenue opportunities for film-makers. Over the last few years, the satellite rights have emerged as a key revenue generator and DTH pay-per-view will be key streams for film makers to generate revenues."

Lined up for this month are latest flicks like Gauri – The Unborn and Love Story 2050, the films will be shown back-to-back throughout the day on dedicated channels and subscribers will have to pay a nominal fee of Rs 65 for Gauri-The Unborn and Rs 75 for Love Story 2050.

On subscription, they will get access to the channel from the time they pay, till mid-night of the same day. Subscribers can also enjoy blockbusters like Amitabh Bachchan starrer Aetbaar and Ek Din 24 Ghante and other films like China Gate and Jungle.

BIG TV offers its subscribers a monthly subscription of Rs 50 per month for viewing 10 Hindi and 10 regional films. The films on these channels are changed every fortnight, so a BIG TV subscriber gets to watch 20 Hindi films and 20 regional films every month at just Rs 50.

Other movies include -

Action – Jung and Mela;
Family – Khilona and Milan;
Drama – Ganga Jamuna & Bhawani Junction;
Romance – Rain and Must;
Suspense – Daraar and Sharmilee;
Comedy – Ramgadh Ke Sholay and Anubhav;
Art – Bhumika and Ankur; and
Classics – Anari and Anupama.
Read more » Latest Hindi Films on Big TV's Pay-Per-View Channels

Big TV Rolls Out Rs 30 Crore Ad Campaign

Big TV interactive services At a time when companies have tightened their advertising budget due to recession, Reliance Big TV has rolled out a Rs 30 crore advertising campaign to promote its to-be launched interactive services.

The campaign, 'Get the big world of entertainment’ will run in print and air for three weeks, and is targeted towards tier-II and tier-III cities. Big TV is slated to launch three interactive services, iNews (news), iCooking (cuisine) and iAstro (astrology).

Big TV already has a subscriber base of 1.3 million, even as incremental additions are coming in these cities. To further gain visibility in non-metro cities, Big TV has embarked on an ‘Entertaining and Educating Rural Andhra’ promotion.

Big TV branded float vans with dummy dish will go around various towns like Vijayawada, Visakhapatnam, Tirupati, Kurnool, Srikakulam, Warangal and surrounding rural towns promoting its service. The campaign will also cover remote educational institutions and IT sector across Andhra Pradesh.

According to the company, "The on-ground team has already captured small towns like Kakinada by installing more than 3,000 connections during the promotion. And, more than 90 per cent of the town was connected with Big TV DTH with the nameplate of the house with Big TV branding.
Read more » Big TV Rolls Out Rs 30 Crore Ad Campaign