Digital TV to Showcase Big Magic Channel

In a bid to expand its presence in the Hindi-speaking belt of the country - UP, MP, Bihar and Jharkhand - Reliance Digital TV has formed an alliance with the entertainment channel, Big Magic, part of the Reliance Broadcast Network. The new channel will replace Imagine TV, channel No 213, on Reliance Digital TV - thereby increasing its reach to an additional 4.5 mn digital homes.

This also marks the beginning of a slew of digital alliances that Big Magic is in the process of closing. The partnership with Reliance Digital TV will be promoted aggressively on BIG MAGIC as well as on 92.7 BIG FM. It will also be featured on BIG MAGIC’s recent campaign - ‘100% UP Wale/100% MP Wale’.

Speaking on this occasion, Ashutosh Srivastava, Business Head, Reliance Digital TV, said, "By adding BIG MAGIC to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes."

Big Magic is currently being distributed across all cable operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others in the states of UP, MP and Bihar, reaching approximately 10 million households in the heartland.

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Discovery Turbo Now on Reliance Digital TV

Taking advantage of the buzz the F1 race created in India, Reliance Digital Tv has chosen to add the Discovery Turbo channel to their channel list. Discovery turbo, serves content that consists of the A to Z of motoring. It includes shows like American Choppers, Monster Garage, Fifth Gear, Trick My Truck and Wheelers Dealers.

Rahul Johri, senior vp, gm, Discovery India, said, "We have received tremendous response for Discovery Turbo across India, where people watch and connect with our engaging and unmatched content. The availability of Discovery Turbo on Reliance Digital TV expands the reach of the channel, as it continues to offer the best entertainment experience to our viewers."

Sanjay Behl, ceo, Reliance Digital TV, added, "At Reliance Digital TV, we have been constantly engaged with enhancing the entertainment experience for our customers by providing them quality entertainment that spans across a wide spectrum of audience interests. With the addition of Discovery Turbo to our bouquet of over 250 channels, we are sure to delight our customers with the engaging content delivered to them through a superior technology platform ensuring an unmatched viewing experience."

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Reliance Digital TV Moves out of the House

No longer will Reliance Digital TV be only part of your house, soon you may find Big Tv embedded in your train seat or in your SUV.

According to Sanjay Behl, chief executive officer, Reliance DTH & IPTV, said, “Reliance Digital TV has capability to provide services in cars, buses and trains. We are keen to evaluate all tenders in this regard, including that of the Indian Railways.”

The best part is this service is actually free for the railways and the customers, as the service providers will cough up the sum for the cost of development, management and maintenance as well as the provision of audio and video content, Internet surfing and games.

How does the service provider make the money? Advertisements, yes the service provider is allowed to have adverts as 20% of the content. They can also provide value added services such as ticketing and reservations for hotel. Although passengers will have to pay for Value added services.

Although Dish TV has bagged the pilot project on the Kalka Shatabdi, let see what Reliance Digital Tv has up its sleeves.

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