Big TV has added channels like Star Plus HD (high definition), NGC Wild, NGC Adventure, NGC Music, UFX, HM TV, Mahaa TV, Day & Night News, ETV Bihar, Polimer TV, Saam TV, Chardikla Time and Nepal One.
Umesh Rao, senior vice-president, Big TV, said, "We have added 13 new channels on the platform and going forward we plan to add significant momentum through relevant and differentiated content on Reliance Big TV."
Big TV is gearing up for Ganesh Chaturthi, starting from September 11, with several promotional activities. Recently the company tied up with Samsung to offer high-definition digital video recorder free on purchase of Samsung LED TV range.
The DTH firm will carry out in-store promotions through 450-plus outlets in Mumbai, Pune, Nagpur, Kolhapur, and places where the festival is celebrated, and Big TV also plans to have kiosks near popular pandals housing idols of Ganesh.
During the campaign the company will offer trade promotion programmes or incentives to distributors and retailers, to boost its retail presence by 20%.
