Reliance Big TV

Big TV Consumer Woes or Rivals Playing Foul?

Posted by Bhavika Thursday, September 4, 2008 at Thursday, September 04, 2008

Just within 15 days after their big launch and several consumers have already expressed their disappointment with Big TV customer service. Reliance stated that their call centre was capable of handling over 50,000 calls per day, and would operate from two locations to enable speedy response to consumer queries. But it seems the customer service is not that efficient.

Many complains have been registered about Big TV's after sale service and consumers have received no assistance from the distributor or the call center. Are these genuine complains or just Big Tv's competitor posting negative comments on different sites?

Big Tv Installation woes

We had mentioned in our previous post that there has been some good feedback regarding Big TV installation, but that was few days prior to the launch. Now consumers are facing problems with the installation of the dish within the stipulated time frame as promised by the company, i.e. 48 hours after registration. Even after seven to eight days the dish hasn't been installed and customer service gives no proper response.

We have received several comments from consumers. R Chowdhri, Big TV consumer, complained, "Reliance Big TV has one of the worst customer service I have ever seen in my life. The 1-800 call center no does not work, the installation did not happen even after 6 days of buying the STB and despite me calling the Bombay call center no (022-30338888) multiple times on multiple days, the call center guys are totally inexperienced and just do not have answers to the problem. I recommend people to not buy Big TV. My complaint no is 75103862." This person has pasted the same comment on three different sites with different name, and the same complain number.

Is this a strategy used by Tata Sky or Dish TV to give negative feedback about Big TV? If you have a Big TV connection, send us your feedback on Big TV.

Big TV's Launch Offer for Karnataka

Posted by Bhavika Tuesday, September 2, 2008 at Tuesday, September 02, 2008

Aiming to gain a stronger foothold in the Indian market, Reliance Big Tv has come up with a special offer for consumers in Karnataka. Viewers can get ten channels in Kannada including one exclusive Kannada movie channel with a starter pack of Rs 1490 and Rs 1690 for popular pack.

They can choose their favorite programs from a bouquet of 200 channels. With an initial fee of Rs 500, Big TV customers can avail of 12 months subscription along with Big Cinema package consisting of 32 movie channels, free for a period of 3months.

Customers will get to watch all pay-per-view movies of one of the four south Indian language movies, including Kannada, in addition to Hindi and English films.

Big TV has 152 channels in four south Indian languages including Kannada, Tamil, Telugu and Malayalam, and 120 movie and 10 audio channels. The DTH service is available in 38 cities in Karnataka, and at 28,885 outlets in the four southern states.

Big TV Dealers in India

Posted by Bhavika Thursday, August 28, 2008 at Thursday, August 28, 2008

You don't need to scout for a location in your city to buy Big Tv. We bring you the list of dealers across India to help you select the nearest outlet.

Simply click on the state you live in and it will show you all the Big Tv dealers in various cities. This list will be continuously updated as and when more information is made available.

Andhra Pradesh

Bihar

Chattisgarh

Delhi

Gujarat

Haryana

Jharkhand

Karnataka

Kerala

Madhya Pradesh

Maharashtra

Mumbai

Orissa

Punjab

Rajasthan

Tamil Nadu

Uttar Pradesh

West Bengal

Big Tv will be made available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.

Special Offers Lined up to Promote Big TV

Posted by Bhavika Tuesday, August 26, 2008 at Tuesday, August 26, 2008

When Big Tv was launched last week, Reliance aimed at capturing 40% of the DTH market in a span of 12 months. Having set its sight firmly on that target, the company is leaving no stone unturned in its marketing initiative.

The company has planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.

In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal. "The other aspect could be bundling with the Reliance community. We have a base of 50 million telecom customers. Of these 3 million are post-paid, with whom we have a monthly relationship. We are launching a special package for all these guys," said Arun Kapoor, chief operating officer, Reliance Big TV.

Reliance had earlier launched a scheme for Reliance Energycustomers. This strategy increases their chance of getting a larger slice of the market.

In terms of features, Big TV has a lot more on offer as compared to its competitor Dish Tv and Tata Sky.

Along with this the company will roll out 20 channels by mid-2009. Big Broadcasting, another company belong to ADAG, will be airing the 20 TV channels. These will include entertainment channels in English, Hindi and other regional languages such as Marathi and Gujarati

Big TV's Massive Advertisement Campaign

Posted by Bhavika Sunday, August 24, 2008 at Sunday, August 24, 2008

We spoke about the Big TV advertisement that will be aired on television soon, but Reliance ADAG, are not depending solely on the biggest advertisement made in India.

Big TV ads have been spotted in all the major newspapers today across India as well as the streets and bus stops of Mumbai.

The company has not forgotten the online medium either, Big TV has launched an online marketing campaign on the search engine giant Google.

This has been complemented by placing ads through online networks like Google Adwords, on a variety of blogs and websites on the Internet.

This weekend we passed several Big TV advertisements on the streets of Mumbai, take a look at this MCGM Information Kiosk donning the girl with the Big TV remote.

Big TV Advertisment on MCGM Information Kiosk

Not only have the Advertisements appeared on Bus stops in town, but if you pass by H20 near Marine Drive, you spot these Big Advertisements on either side of the road.

Today Hindustan Times, DNA and the Times of India (TOI) have carried full page advertisements. The first image in this post was present on the front page of the TOI and the second page had this full page Big TV advertisement.

We are pretty sure Big TV's competitors are pulling their socks up as Reliance's advertisement strategy is definitely getting a lot of eye ball views. If you compare it to Tata Sky's lousy ad campaign where they talk about 24x7 darshan of temples on your TV.

People who want to go to temples will go to the temple, people want entertainment on their TV and now we have a Big choice!

Big TV DTH Service

Posted by Bhavika Saturday, August 23, 2008 at Saturday, August 23, 2008

Big TV's Express Service to Resolve Issues in 2 Hours

In a bid to improve its customer service, Reliance Big TV has announced the launch of Premium Express Service across India that will help resolve customer issues within 2 hours.

Currently, the service is available in select cities and towns, but the customer service infrastructure will span across 500 towns covering metros as well as tier-II and tier-III locations.

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