The wait is finally over. Big TV was officially launched today, thereby putting all the speculations to rest. Big TV is priced between Rs 2490 to Rs 4990 (including installation charges), depending on the scheme selected by the customer. The service will be available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.With its impending foray, Reliance ADAG intends to become a leading player in the DTH segment within a year, and capture 40% of the market share. It will offer a bouquet of more than 200 channels, and increase it to 330-350 over a period of time. The launch offer comes with 3 months free unlimited access to BIG Cinema, comprising 20 Movie channels and 120 Movies.
Big TV Launch offers:
Here is a comparison between the existing players - Tata Sky and Dish TV - and the newly launched Big TV.
Some of the features, not provided by other DTH providers, includes subscription video-on-demand on 50 channels, adaptability to any TV set, more than 20 exclusive movie channels that will cover Bollywood, Hollywood and regional movies to name a few. The company has also set up a call centre, which is capable of handling over 50,000 calls per day, and would operate from two locations to enable speedy response to consumer queries. Prior to the launch, Big TV was was being tested by employees of other Reliance ADAG companies. Some of them complained that the STB, sourced from vendors in Korea and Taiwan, gave problems within a week. More on Big TV customer service tomorrow.
Currently, around 7 million households subscribe to DTH service, but the DTH market is estimated to touch 25 million by 2010 with the rural market expected to grow faster than the urban area.
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