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Big TV Slated to Launch New Channels

Big TV Preparing to Launch New Channels In a bid to give their subscribers more variety and channels Big Tv is in talks with international music labels like Sony, BMG and Universal according to industry sources. Reliance ADAG is supposedly preparing to start broadcasting a lifestyle channel focused on fitness as well as an English music channel.

Recently the company sold telecast rights of 25 Hindi Movies to UTV Movies, hence a Hindi movie channel is not their foremost priority. Some sources claim that Reliance has had talks with Sahara One Media & Entertainment Ltd. to acquire, Filmy, its Hindi movie channel, but they could not agree on the cost.

It seems impossible for the company to launch a Hindi Channel with the lack of content in the market. According to sources, the companies only option is to acquire a movie channel or start syndicating content. Although the possibilities of running a big movie channel on syndicated content is rare.

Though the company has stated producing regional content through Big Productions and has applied to the Information and Broadcasting Ministry for 20 non-news channels, including regional and channels targeting children.
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Big TV Launches iStock to Track Market News

big tv launches istock Reliance Big TV in partnership with Reliance Money has introduced another interactive feature, iStock, that provides information about Indian and international indices, currencies, commodity, stock and market news. This would be India's first portfolio tracking application through the DTH platform.

iStock will also provide subscribers with value-added services including a personal portfolio management tracker. The portfolio manager will also allow users to add, track upward/downward movement of their stocks automatically and the overall gain/ loss of their investments.

Mahesh Prasad, president, Reliance Communications, said, "We would like people to be able to trade from their living rooms. However, that will happen provided the regulatory body or the Securities and Exchange Board of India (SEBI) allows trading on the DTH platform. This will be followed by a chat facility and then allowing people to address customers. But that will take time."

In its bid to penetrate among the masses Big TV also recently launched various interactive features like iNews, iCooking and iAstro, iSports and iGames. The company is set to surpass two million subscriber base and intends to reach three million mark by end of the year.
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Big TV, Oxigen Tie-up for More Recharge Options

Big TV and Oxigen tie-up for more recharge options In a bid to enhance its customer service experience, Big TV has tied up with Oxigen, the single point recharge services in India, to offer its subscribers an option to recharge from Oxigen outlets across the country.

Subscribers can now make payments through credit cards, debit cards, internet banking, IVR, mobile mode payment (SMS) or by calling the toll free number 1800-200-9002.

Big TV customers availing these easy recharge options will get an electronic 12-digit pin number from the retailer, that has to be punched in either through SMS or by calling the toll free number and following the IVR instructions. This will credit the value of the recharge voucher into their Reliance Big TV account.

Mahesh Prasad, President, Reliance Communications, said, "We have partnered with Oxigen, a premium recharge service provider, to enable our customers to enjoy uninterrupted television viewing."

Big TV has adopted the strategy similar to the telecom sector, in fact many of the DTH players, of providing recharge vouchers at various retail outlets. Oxigen also provides recharge vouchers of Tata Sky, Dish TV, Airtel and Sun Direct. Big TV has over 100,000 outlets spread across 10,000 towns including local grocery stores, gift stores, and utility stores.
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