The DTH market is abuzz with speculations that Reliance Big TV will be officially launched on June 24th. Currently, Big TV is being used by around 50,000 customers, who are Reliance employees and customers of associate companies. According to a news report, the teaser campaigns will be aired on televisions four days prior to the launch with actor Abhishek Bachchan used as a brand ambassador. Take a peek into the commercial of Big TV, tagged as the biggest project in India.
The company is believed to have finalised over 1.25 lakh retail outlets across 4500 towns in the country to give a push to its DTH venture. Catering at these retail outlets will be over 700 distributors and around 500 installation & service partners have been roped in to cater to 25-30 installations per partner, per day.
According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012. That comes as no surprise with new players like Bharti and Sun TV to enter this space.
Tata Sky and Dish TV share about 4.5 million subscribers between themselves, and due to heated competition both the companies have been busy wooing consumers with offers at reduced prices and attractive packages.