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Big Broadcasting Ties up with AsiaSat

AsiaSat 3SThe day when Big TV launches is getting closer as now Reliance ADAG has finalized the deal with AsiaSat to transmit its TV channels via their satellites.

AsiaSat 3S is supposedly one of Asia's premium satellite broadcasting companies. Big TV DTH will be using the companies C-brand transponder to deliver its expanding range of channels to its subscribers.

Ashutosh, COO, reliance, Big broadcasting, said, "One of our key objectives is to bring to our audience a unique, world class and unprecedented TV viewing experience. Placing our satellite television services on AsiaSat 3S, Asias premium platform for satellite television enables us to establish in the shortest time possible a seamless broadcast network accessing all our targeted cable homes."

"By using AsiaSat 3S, the most popular satellite platform for the Indian media market, we gain immediate access to all cable head ends across India. We are proud to have AsiaSat as our partner as it has a powerful satellite fleet offering the most comprehensive coverage and largest audience access that fully support our aggressive broadcast plan in India," he added.

Peter Jackson, ceo, AsiaSat, said, "Big broadcasting is an impressive addition to AsiaSat's expanding list of blue-chip customers. We are thrilled to be selected as the satellite partner of one of India's most dynamic and biggest broadcast ventures. It is evident that AsiaSat offers real value to premium broadcasters who look for service quality and access to their target markets in the Asia-Pacific."
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