Reliance Digital TV's Special Offer for KeralaReliance Digital TV has announced a special offer on the festive season of Onam for its customers in Kerala. Through its 'Moonu Varangal' offer, new subscribers on the lookout for a DTH connection can purchase Reliance Digital TV's special entry pack starting at Rs 1,590 with free installation and 6 months free viewing of Value Sports Pack.
----------------------------------------------
----------------------------------------------Big TV Offers Free HD DVR with Samsung LED TVsIn its bid to promote the new high-definition digital video recorder (HD DVR), Reliance Big TV has joined hands with Samsung India, to provide this new service free on purchase of Samsung LED TV range.
Customers can also avail of two months of free silver pack subscription along with one HD channel without any installation or activation fee.
----------------------------------------------
----------------------------------------------Big TV to Show Marathi PlaysTapping newer segments, Big TV will now air successful Marathi plays on its Choice Pay Channel for just Rs 25. The plays will be available to the subscribers all through July till August 10th. 2010.
The show includes works from Marathi Theater such as Purush, Raigada La Jevha Jaag Yete, Mee Nathuram Godse Boltoay and Kusum Manohar Lele and many more.
----------------------------------------------
----------------------------------------------LG TVs Bundled with Free Big TV ConnectionReliance Big TV has inked a deal with LG Electronics to provide customers with Big TV connection bundled with a 1-month free silver pack on purchase of select LG colour televisions.
However, the customers will have to pay Rs 399 as installation charges. This offer is launched across various states and is valid till June 30, 2010.
----------------------------------------------
----------------------------------------------Big TV Joins Hands with Ezeego1 to Offer Travel DiscountsIn its bid to gain visibility, Big TV is targeting newer markets with its aggressive approach. The company tied up with Ezeego1.com to offer its customers discounts on holiday packages, international air tickets and DTH connections.
Big TV subscribers will get an additional 10% discount on domestic and international hotels and holiday packages from Ezeego1.
----------------------------------------------
----------------------------------------------Reliance Big TV's Pongal OfferTo expand its grasp in southern India, Big TV has launched a festive offer to attract more clientèle on the occasion of Pongal.
The offer that is valid only in Tamil Nadu features a 12 month subscription at a cost of Rs 2190 and the company claims to be handing out assured gifts with the connection as well.
----------------------------------------------
----------------------------------------------Big TV Announces Year End DhamakaWith the festive season around the corner, Reliance BIG TV has announced the year-end dhamaka for its customers. The scratch and win offer gives an opportunity to subscribers to win gifts like a free Big TV connection and discounts on installation of BIG TV. The offer is valid till December 31st, 2009.
Apart from this a major development that can give a boost to BIG TV's popularity was the strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar.
----------------------------------------------
----------------------------------------------Big TV Introduces Special Onam Offer for KeralaReliance BIG TV has introduced a special offer in Kerala for Onam festival. The new Smart South 2590 offer comes with a Get Starter Kit priced at Rs 1490 and recharge voucher worth Rs 1100, inclusive of all charges.
Subscribers in Kerala are in for a treat as the offer comes with total of 83 channels, including 15 Sun Network channels and more South regional language channels.
----------------------------------------------
----------------------------------------------Big TV Launches Offer for Ganesh ChaturthiIn a bid to expand its customer base Big TV owned by Reliance ADAG has launched a Ganesh Chaturthi festival offer for new customers.
The offer states that a new customer can get a Big TV DTH connection for Rs 1,590 and this includes all the installation and hardware charges.
----------------------------------------------
----------------------------------------------Big TV Announces Special Summer OfferBig TV has announced special packages for this summer season priced at Rs 1490 and Rs 1790. With Rs 1790 offer, subscribers get free subscription along with a regional pack for the first three months. Post that customers can purchase add on packs to view their choice of channels.
While in the 1490 offer, customers will have the option of buying multiple channel packages ranging from Rs 98 to Rs 465 per month.
----------------------------------------------
----------------------------------------------Big TV Diwali Offering at Rs 1490Reliance Big TV has announced a special offer for the coming festive season, making it the cheapest DTH service at present. The company has slashed the rates of Big TV by over 43%, from Rs 2490 to Rs 1490.
The package includes 3 months of free subscription, with 64 channels available, including Star, Sony, ESPN-Star Sports, free video-on-demand service for a month, and it includes installation charges.
----------------------------------------------
----------------------------------------------Big TV's Launch Offer for KarnatakaAiming to gain a stronger foothold in the Indian market, Reliance Big Tv has come up with a special offer for consumers in Karnataka. Viewers can get ten channels in Kannada including one exclusive Kannada movie channel with a starter pack of Rs 1490 and Rs 1690 for popular pack.
They can choose their favorite programs from a bouquet of 200 channels. With an initial fee of Rs 500, Big TV customers can avail of 12 months subscription along with Big Cinema package consisting of 32 movie channels, free for a period of 3 months.
----------------------------------------------
----------------------------------------------Big TV Launches With Offer of Rs 2490Big TV was officially launched last year August and is priced between Rs 2490 to Rs 4990 (including installation charges), depending on the scheme selected by the customer. The service will be available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.
Reliance ADAG intends to become a leading player in the DTH segment within a year, and capture 40% of the market share. It will offer a bouquet of more than 200 channels, and increase it to 330-350 over a period of time. The launch offer comes with 3 months free unlimited access to BIG Cinema, comprising 20 Movie channels and 120 Movies.
----------------------------------------------
----------------------------------------------Special Offers Lined up to Promote Big TVWitin a month after its launch, Big TV adopted an aggressive approach to promote its service. The company planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.
In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal.
----------------------------------------------
----------------------------------------------Big TV to Bundle LCD TelevisionsReliance ADAG, is in talks with leading television manufacturers in the country for bulk LCD televisions to bundle along with its direct-to-home (DTH) service. According to a senior LG executive said, "Reliance Communications had asked us to submit our quotation for the 26-inch LCD television sets, which we have already done. The order range could be as large as 30,000 to 40,000 LCD sets initially."
The market value of these televisions are around Rs.34,000 but since the company will be ordering it in large numbers it is expected to be made available to the customer for around 25% less that its market value. Big TV has also asked Samsung India and Sanyo for quotations.
----------------------------------------------
----------------------------------------------Big Tv Schemes for Reliance Energy CustomersReliance ADAG has launched a scheme to help in the promotions of Big TV. Created for the Reliance Energy users, the marketing scheme boasts of Big TV's affordability as compared to its Tata Sky and Dish TV counterparts.
The bill contained one advertisement speaking about "Big Masti on Big TV", talking about Big savings with, over 200 channels, Mpeg 4 compression, Pay per view and a digital experience.
----------------------------------------------
----------------------------------------------