In its bid to gain visibility, Big TV is targeting newer markets with its aggressive approach. The company tied up with Ezeego1.com to offer its customers discounts on holiday packages, international air tickets and DTH connections. Big TV subscribers will get an additional 10% discount on domestic and international hotels and holiday packages from Ezeego1. Similarly, travelers booking an international or domestic package on the travel portal get Rs 1000 off on BIG TV connection or if they book an international air ticket they can avail a discount of Rs 600 on the same.
In addition to these discounts BIG TV is also offering a three months silver pack subscription free. This offer is valid up till March 20th, 2010.
Apart from the travel segment, Big TV is also targeting regional content viewers in Maharashtra. Recently Big TV announced a new Marathi package consisting four Marathi channels - ETV Marathi, Zee Marathi, Star Pravah and Zee Talkies - for a monthly subscription of Rs 5 only if selected as a first language. Also added to the base packs are host of Marathi channels like IBN Lokmat, Star Majha, DD Sahayadri and Mi Marathi.
Big TV has bagged rights of late Marathi playwright, Pu la Deshpande’s stage plays, and also acquired rights of Marathi films such as Samantar, Paandhar, Housefull, Zapatlela, Aaplee Mansaa. The films will be priced at Rs 50 for a 24-hour view pass.
The company is investing nearly Rs 5 crore in its Marathi content showcase, considering that Maharashtra comprises nearly 20% of its overall customer base.
1 comments:
Thanks for the info however is Big TV Good enough ... heard a lot of complaints against it ...
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