Aiming to widen its reach, Reliance Big TV has added another channel in its package -Homeshop 18, India's 24-hour shopping channel. With this partnership, subscribers can shop from home, get different brands to choose from, free home delivery, and 15 day money back guarantee. This adds up to the number of interactive features available on Big TV like - iStock, iCooking, iNews etc. Umesh Rao, chief marketing officer, Reliance BIG TV, said, "I am sure our viewers will benefit from their strong brand associations and it would be an added advantage to have them on our platform. Services like these will provide the right impetus for differentiation for us in the category."
These features will be offered on a high-defition (HD) platform soon, as Big Tv is planning to introduce an in-built Digital Video Recorder (DVR) with its HD set-top boxes. The company expects to add 10 to 15% of its 1.5 million subscribers in the HD segment by this year.
Rao further explained, "What is unique about our HD set-top box is that it will enable the subscriber to receive HD feed and record content from a single set-top box. The pricing will not be off the line with what other players are currently offering."
Big TV is not the only DTH provider that will be offering this service, others like Dish TV, Airtel are soon going to launch HD TV, while Sun Direct is the only operator at present that caters in this segment.
Big TV is also in talks with consumer durable companies to offer their product with HD LCD television sets.
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