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Big TV Crosses 5 Lakh Subscribers in South

Big TV reaches 5 lakh subscribers in South South India has always been a major market for Big TV, as it crosses another milestone in the DTH segment. Big TV has touched 500,000 subscribers in the four Southern States within five months of its launch.

Bangalore with Karnataka leads the way with 150,000 subscribers. According the company, this was possible because of offering viewers their favourite regional bouquet of channels along with popular channels all bundled with a competitive pricing.

Mahesh Prasad, president, Reliance Communications, said, "It's heartening to note that we're scoring impressively in the South which has diverse content needs. Reaching the magic figure of 5-lakh customer milestone in the four Southern States was a great New Year gift to us. It is indeed a testimony to the superior product and the best proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India."

The company had indicated a possibility of a price hike in the South market, due to global scenario and increase in cost of importing set-top boxes. The rise in price was expected to have little effect on the increasing demand.
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Big TV Enhances After-Sales Service

Big TV installation Consumers have been disappointed with Big TV's customer service, claiming to ineffecient and lack of assistance from the distributor or the call center. So I guess the company has taken note of it and set up new support in after-sales service.

According to the company, its after-sales team comprising 10,000 trained installation personnel and demonstrators along with customer service are equipped to install 50,000 connections daily.

This move to enhance its service capabilities is in line with Big TV's aim to capture 40% market share in the DTH market.

Mahesh Prasad, president, Reliance Communications, said, "After-sales service is a crucial element of our business. A lot of time and effort has been invested in training our teams in technical aspects as well as soft skills necessary for customer experience management."

Big TV has set up call centres capable of handling queries in 11 Indian languages. Recently, Big TV also improved its graphic user interface by adding couple of new features including direct links like remote key access to Program Guide and select (12 channel mosaic preview), etc.
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