Big TV has appointed Sanjay Behl as its new CEO to look after the company's DTH and IPTV operations. Behl currently serves as Reliance Communications Group Head, Brand and Marketing Operations. He will continue to oversee the current responsibilities as well.
Behl's appointment comes at a time when Reliance is looking at doubling its subscriber base within the next one year to three million.
According to the company, "It is also planning to double its channel bouquet from the current 200 to 400 channels and with Sanjay in the lead role, BIG TV will soon reach greater heights in terms of content and competition."
Prior to joining Reliance Communications in August 2005, Behl was Head of Marketing for Nokia's India operations. In November last year, Big TV's former CEO Arun Kapoor stepped down from his position and Mahesh Prasad was the acting president of Reliance Big TV for a short while.