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Big TV, Indiagames Tie-up Launches iGames

big tv indiagames tie up to launch interactive games or igames Taking a step ahead on the DTH platform, Reliance Big TV has tied up with Indiagames, a subsidiary of UTV, to provide popular games available on PC, web and other gaming platforms to its DTH subscribers.

Most of the games will be provided by Indiagames' partner, Oberon Media, US-based casual games specialist. Branded 'iGames', this interactive gaming series will include Galapago, Solitaire (with 4 different versions including Classic, FreeCell, Pyramid and Towers), MOODiES, Space MOODiES, Air Hockey, Darts and various licensed third-party games.

Sanjay Behl, CEO, Reliance Big TV said, "Our strategic tie-up with Indiagames signifies our focus to further enhance and monetize our VAS (value-added services) capabilities towards a profitable growth in the DTH business."

Currently, Big TV has range of free interactive services like iCooking, iAstro, iStock, iCricket, iNews and the introduction of iGames will further boost their VAS offerings. There are also plans to introduce local games like T20 cricket and Bollywood games like Chance Pe Dance, Kaminey, Jodhaa Akbar etc.

Big TV generates less than 5% of its overall revenue from VAS, and with iGames it aims to double the VAS contribution to 10%. According to company it will contribute over Rs 1 billion in the next 5 years.

Apart from this, Big TV has also joined hands with real estate developers to market its service in residential building projects. The company has signed multi-dwelling units (MDU) agreement worth Rs 20 crore with developers like Kalpataru, Super Tech Limited, Arihant Builders and Elysium Builders. This will expand Big TV's reach to commercial areas, new townships and residential complexes where a single antenna will provide connection to multiple households.
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Reliance Big TV's Pongal Offer

Big TV Pongal OFferTo expand its grasp in southern India, Big TV has launched a festive offer to attract more clientèle on the occasion of Pongal.

The offer that is valid only in Tamil Nadu features a 12 month subscription at a cost of Rs 2190 and the company claims to be handing out assured gifts with the connection as well.

This scheme comes with the bronze pack that includes 17 Tamil channels and a total of 118 channels.

Speaking about the offer, Nagarajan Kanthan, regional head - south, Reliance BIG TV said, “This offer is to spread festive cheer during Pongal. This offering signifies the companies constant endeavor to offer great value to its customers across Tamil Nadu.”

This offer is valid till the 15th of January 2010.
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