Reliance ADAG has bagged a huge deal even prior to the launch. Big TV has been chosen as the official DTH partner for the highly hyped Twenty20 tournament, Indian Premier League (IPL) for the next four years. Big TV outbid its competitor Bharti Airtel Digital TV with a whopping US $31.16 million (Rs 137 crore). Bharti had put in a bid of US $30.28 million for the same number of years.
Under the terms, Big TV will be contributing Rs 34.27 crore a year as part of its commitment to IPL. Rajesh Sawhney, president, Reliance Entertainment, said, "We at Big TV are excited at being chosen the DTH partner of the DLF Indian Premier League. As an official partner of this premier event, Big TV will play its role in the enhancement of the League and in the process add to its own business and public profile."
Reliance ADAG has continued to support the game, Reliance Communications were also the official sponsors in the Twenty20 World Cup held in South Africa last year. They are also the official sponsor for ICC player rankings.