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Big TV's Marketing Drive

Next Big TV PostBig TV Gears up for Ganesh, Adds 13 New Channels

Expanding its offering, Reliance BIG TV has added 13 new channels to its bouquet to take the total number to 245.

Big TV has added channels like Star Plus HD (high definition), NGC Wild, NGC Adventure, NGC Music, UFX, HM TV, Mahaa TV, Day & Night News, ETV Bihar, Polimer TV, Saam TV, Chardikla Time and Nepal One.

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Next Big TV PostBig TV, Indiagames Tie-up Launches iGames

Taking a step ahead on the DTH platform, Reliance Big TV has tied up with Indiagames, a subsidiary of UTV, to provide popular games available on PC, web and other gaming platforms to its DTH subscribers.

Most of the games will be provided by Indiagames' partner, Oberon Media, US-based casual games specialist. Branded 'iGames', this interactive gaming series will include Galapago, Solitaire, MOODiES, etc.

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Next Big TV PostBig TV's Joy of Ownership Campaign

To solidify its foothold in the Indian market, Reliance Big TV recently unveiled its brand campaign based on the concept of 'Joy of Ownership'.

The Rs 50 crore campaign focuses on customer testimonials, where users speak about their viewing experience, freedom from the cable operators, wider choice of channels and upgrading their standard of living.

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Next Big TV PostBig TV, Oxigen Tie-up for More Recharge Options

In a bid to enhance its customer service experience, Big TV has tied up with Oxigen, the single point recharge services in India, to offer its subscribers an option to recharge from Oxigen outlets across the country.

Subscribers can now make payments through credit cards, debit cards, internet banking, IVR, mobile mode payment (SMS) or by calling the toll free number 1800-200-9002.

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Next Big TV PostBig TV Launches Aggressive Ad Campaign

As part of its 360 degree marketing approach Big TV has decided to advertise with not only the top 15 radio stations in the country covering 10,000 radio spot on stations across the country but an intensive Television, Print Advertisements and Online Promotion in a bid to promote its DTH service.

The 360 degree campaign is to promote the message of BIG TV as a one stop entertainment source in India in the next two months. According to the company they offer more channels, more movies and more interactive services than any other DTH provider.

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Next Big TV PostBig TV Rolls Out Rs 30 Crore Ad Campaign

At a time when companies have tightened their advertising budget due to recession, Reliance Big TV has rolled out a Rs 30 crore advertising campaign to promote its to-be launched interactive services.

The campaign, 'Get the big world of entertainment’ will run in print and air for three weeks, and is targeted towards tier-II and tier-III cities. Big TV is slated to launch three interactive services, iNews (news), iCooking (cuisine) and iAstro (astrology).

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Next Big TV PostBig TV Expands Retail Network to Sell Vouchers

Catering to the masses, Reliance Big TV has expanded its retail network to around 75,000 outlets across 10,000 towns which will provide recharge vouchers (RCVs) for its DTH service.

The network includes local grocery stores, gift stores and utility stores, that's a good marketing strategy, making it easily accessible for its subscribers. Reliance is also exploring online and mobile mode payment options.

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Next Big TV PostBig TV's Massive Advertisement Campaign

We spoke about the Big TV advertisement that will be aired on television soon, but Reliance ADAG, are not depending solely on the biggest advertisement made in India. Big TV ads have been spotted in all the major newspapers today across India as well as the streets and bus stops of Mumbai.

The company has not forgotten the online medium either, Big TV has launched an online marketing campaign on the search engine giant Google. This has been complemented by placing ads through online networks like Google Adwords, on a variety of blogs and websites on the Internet.

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Next Big TV PostMaking of the Big TV Launch Commercial

We are glad to give you the making of the Reliance Big TV Commercial that comprised of a seven day shoot in remote parts of Rajasthan and Mumbai.

With over 1000 people involved, including artists and experts from four different countries recorded on over a 100 camera setup.

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Next Big TV PostBig TV Purchases Set Top Boxes in Bulk

Everything seems rather big with Big TV, Reliance seems to have placed an order for 5 million set top boxes in an attempt to make them cost as much as a MPEG-2 set top box that its competitors sell in the country.

Reliance ADAG has placed orders from vendors in Korea, China and Taiwan at a cost that's lower than the market price by around 25% this would help them sell their STBs at similar if not lower prices than the ones being sold in India.

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Next Big TV PostBachchans Brand Ambassadors for Big TV

Big TV and Big B - Amitabh Bachchan unite to form a massive joint venture for Rs 1500 crore to focus on creating original products in the field of movies, TV, Internet, mobile and live shows.

The Bachchan family - Amitabh, Abhishek, Aishwarya - is considered to be the most popular Bollywood family, and this deal would give Big Entertainment an edge over others.

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Next Big TV PostReliance Entertainment Rebranding with Moniker Big

Gearing up for the launch of Big TV which is likely to be this month, Reliance Entertainment is undergoing a major re branding with the aim of having a single brand 'Big' across all its entertainment verticals, like Big TV, Big FM channel, Big Pictures, the production company, to name a few.

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Next Big TV PostReliance Big TV Multiplying Customer Base

Reliance ADAG has been doing aggressive marketing across various segments for Big Tv. Recently we spoke about how Big TV placed advertisements in Reliance Energy bills. In their latest attempt they have offered Reliance PCO operators the "Big TV Tohfa Offer"

The Big TV Tohfa Offer woos their PCO operators with a special recharge voucher of Rs.2,500 which he will need to purchase. He will get Rs.1,500 added to his PCO connection and will get a Big TV installation free of cost. With this he will also get a 3 months subscription to Big TV as well as Rs.2,000 worth of pay per view movies valid for two months.

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