To solidify its foothold in the Indian market, Reliance Big TV recently unveiled its brand campaign based on the concept of 'Joy of Ownership'. The Rs 50 crore campaign focuses on customer testimonials, where users speak about their viewing experience, freedom from the cable operators, wider choice of channels and upgrading their standard of living.
The 360 degree campaign will spread across, print, radio, online, Out-of-Home, television and BTL. More than 100 publications, 50 radio stations and 1000 websites are being targeted for the campaign.
You can watch one of the commercial of Big TV's new campaign in the video below.
While other DTH players have been using celebrities to endorse their product, Big TV has resorted to a different route to woo consumers. Umesh Rao, senior vice-president, Reliance Big TV, said, "Keeping up with the trend of not involving a celeb brand ambassador, the new TV commercial is structured on customer advocacy designed to promote a sense of 'joy of ownership'."
Reaching out to online audiences, BIG TV has planned a day-long online roadblock for websites such as Yahoo!, Rediff, MSN and Sify. On those days only the campaigns of BIG TV will run across these sites.
1 comments:
Big TV Service is Bakwas...
Complaint Number:112287991. Its been 30 days no one is ready to take responsibility.
Smart Card Number: 200570615659, there is a BUG in their IVR, my recharge amount has gone to some other account.... they are not ready to track this transaction, & my connection is suspended cos I don't have balance amount. Just because of their system mistake.. am suffering.
Anish Varghese
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