When Big Tv was launched last week, Reliance aimed at capturing 40% of the DTH market in a span of 12 months. Having set its sight firmly on that target, the company is leaving no stone unturned in its marketing initiative. The company has planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.
In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal. "The other aspect could be bundling with the Reliance community. We have a base of 50 million telecom customers. Of these 3 million are post-paid, with whom we have a monthly relationship. We are launching a special package for all these guys," said Arun Kapoor, chief operating officer, Reliance Big TV.
Reliance had earlier launched a scheme for Reliance Energycustomers. This strategy increases their chance of getting a larger slice of the market.
In terms of features, Big TV has a lot more on offer as compared to its competitor Dish Tv and Tata Sky.
Along with this the company will roll out 20 channels by mid-2009. Big Broadcasting, another company belong to ADAG, will be airing the 20 TV channels. These will include entertainment channels in English, Hindi and other regional languages such as Marathi and Gujarati