Your average customer service phone call wait time?

Making of the Big TV Launch Commercial

Big TV Launch CommercialWe had given you a peek into Big TV Commercial a few months ago, today we are glad to give you the making of the Reliance Big TV Commercial that comprised of a seven day shoot in remote parts of Rajasthan and Mumbai.

With over 1000 people involved, including artists and experts from four different countries recorded on over a 100 camera setup. The director Marco Kalantari, talks about the difficulties of working in India, most of which he claims was because no one has ever made such a large scale commercial here before.

Towards the end of the video the director Marco Kalantari will send out some bits of praises for their Big creativity. That can only be decided once we see the entire commercial, till then heres the making of the Big TV launch commercial.

Read more » Making of the Big TV Launch Commercial