Dish TV has announced that it will begin providing MPEG 4 Set Top Boxes soon after Reliance Big TV accused existing DTH operators Tata Sky and Dish TV of not complying with the latest set-top box technology and trying to block out from bringing the revised norms.While Jawahar Goel, managing director, Dish TV, said, “MPEG 4 boxes are much more expensive and may put extra burden on the subscriber. Moreover, the MPEG 4 format is not in accordance with BIS (Bureau of Indian Standard) and the government’s regulations and, hence, is not interoperable with MPEG 2 boxes,”
Now the funny part of the story is that Dish TV does not plan on upgrading its transmission to MPEG 4 so although a customer may buy an MPEG 4 set top box the audio and video quality will stay at MPEG 2.Dish TV claims that it does not make business sense for them to upgrade their transmission, keeping in mind they have invested in their own broadcast satellite recently. Dish TV says it is quite confident of meeting the competition from Big TV in the market as MPEG 4 and MPEG 2 offers virtually the same video and audio quality.
The company also claims that the only difference is in the cost of set-top boxes (STBs), which is much higher for MPEG 4. But as we know Big Entertainment has procured a huge quantity of set top boxes so the prices are comparable with the MPEG 2 STBs.
But since Big TV has still not spoken about a launch date the competitors are making hay while the sun shines, Dish TV is giving away free STB’s with their connection to expand their customer base and probably get rid of their MPEG 2 STB stock. Dish TV also recently lost its CEO Arun Kumar Kapoor, who has now been hired by Big TV.