In a bid to give their subscribers more variety and channels Big Tv is in talks with international music labels like Sony, BMG and Universal according to industry sources. Reliance ADAG is supposedly preparing to start broadcasting a lifestyle channel focused on fitness as well as an English music channel.Recently the company sold telecast rights of 25 Hindi Movies to UTV Movies, hence a Hindi movie channel is not their foremost priority. Some sources claim that Reliance has had talks with Sahara One Media & Entertainment Ltd. to acquire, Filmy, its Hindi movie channel, but they could not agree on the cost.
It seems impossible for the company to launch a Hindi Channel with the lack of content in the market. According to sources, the companies only option is to acquire a movie channel or start syndicating content. Although the possibilities of running a big movie channel on syndicated content is rare.
Though the company has stated producing regional content through Big Productions and has applied to the Information and Broadcasting Ministry for 20 non-news channels, including regional and channels targeting children.