Reliance Big TV claims to have surpassed 1 million subscriber mark within 3 months of its launch, with this Big TV holds 15 percent of the market share. This announcement comes a month after Big TV touched five lakh subscribers.Recently Dish TV reached 4.5 million customers, thereby capturing 53 percent of the market share. So this segment, which is expected to grow upto 10-12 million customers by November 2009, is certainly gathering momentum.
Mahesh Prasad, President, Reliance Communications, said that Big TV is expected to breakeven within the first five years and is on target to achieve the 40% market share to become a leading player by 2011.
"Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country has helped BIG TV cross the million milestone in such a short span of time," stated Prasad.
However, the global economic situation and the depreciating rupee is putting pressure on margins for import of set top boxes so the company is looking at all options, including price rise and packaging to tackle the situation.
Big TV recently announced massive retail expansion to push its service among the masses. Its recharge vouchers (RCVs) will be available in around 75,000 outlets across 10,000 towns inlcuding grocery and utility stores.