Just days after slashing prices of Big TV service, the company announced that it has touched five lakh subscribers within two months of its launch. South India has proved to be a major market for Big TV, with nearly 50% subscribers accounting from that market. Reliance ADAG expects to touch the five million mark in the first year of its operations, and is geared to to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 towns.
But with exceeding amount of consumer complaints which we have received on this blog, about the installation, after-sales service etc. of Big TV, we really doubt if these figures are for real or just a marketing strategy to nail the competitors.
According to Arun Kapoor, president, Reliance BIG TV, Big TV’s half-million subscriber base is equivalent to 40% of the industry’s gross additions during the last two months.
Big TV sure has big plans in the offing. It already offers the most number of channels as compared to any other DTH player, and by next year it plans to double its channels bouquet to 400. Reliance has also tied up with LG to offer its DTH service at Rs 700, instead of Rs 1490, for those customers who buy 29-inch television sets. The offer is valid till end of this month.
Also in the pipeline is Big TV's digital video recorder (DVR) by end of this year, and interactive cricket and news service within two months in association with a leading sports broadcaster and two news channels.
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