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Bachchans Brand Ambassadors for Big TV

Big B signs Big Entertainment dealBig TV and Big B - Amitabh Bachchan unite to form a massive joint venture for Rs 1500 crore to focus on creating original products in the field of movies, TV, Internet, mobile and live shows.

The Bachchan family - Amitabh, Abhishek, Aishwarya - is considered to be the most popular Bollywood family, and this deal would give Big Entertainment an edge over others.

Anil Ambani group Reliance Big Entertainment will look at the business aspect of the deal that would include providing managerial resources, marketing and the distribution of projects, while the Bachchans' AB Corp would come up with the creative inputs and would be handling the entertainment aspect of the project.

This move is in line with making Big Entertainment a global media and entertainment company. Reliance Big Entertainment has already made inroads into the US market with the launch of a chain of over 200 Indian movie theaters, and a slew of investments in Hollywood companies.

Now Anil Ambani is in talks with Dreamworks, the movie studio founded by mogul Steven Spielberg and David Geffen, to strike a deal worth $550 million. If the deal goes through it would help Reliance group's chairman, Anil Ambani realize his global ambitions. It sure will be a BIG venture.
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