Gearing up for the launch of Big TV which is likely to be this month, Reliance Entertainment is undergoing a major re branding with the aim of having a single brand 'Big' across all its entertainment verticals, like Big TV, Big FM channel, Big Pictures, the production company, to name a few. The media and entertainment arm of the Anil Dhirubhai Ambani Group (ADAG) will now be called Reliance Big Entertainment. The company is also phasing out the 'Adlabs' brand and replacing it with Big Cinema in the next two months. For instance, Metro Adlabs will now be called Metro Big Cinema.
In fact, Reliance is also rechristening the recently acquired theatres in the US as 'Big Cinemas'. It plans to start screening Indian films - Hindi and regional - this month in 200 cinemas. They also acquired a controlling stake in Malaysian cinema. The whole process of re branding will include the change in brand communication like signage to branding on tickets to the paraphernalia used in the multiplexes.
With this aggressive approach, the brand Big is certainly going to get popular the world over. It is creating buzz before the launch of its DTH service!
5 comments:
i am a dealer of DTH,lot of enqry coming from public abt big tv.
TAJ,alphaelectronics,adoor.691523.PH.9447801756
fIRST OF ALL i WANT TO WISH YOU ON THE START OF BIG TV.
I WANT TO KNOW HOW CAN I GET THE DEALERSHIP OF BIG TV.
MY CURRENT ADDRERSS IS:--
THE WORLD OF MOBILE
NEAR PARAS CINEMA
DISTT. KURUKSHETRA(136118)
HARYANA
MOBILE NO:-9896497068 SANJAY
9729057003 MUKESH
PLEASE REPLY ME SOON
Hello Mukesh,
You can find the Reliance Big TV Dealership Form here.
You can then apply to become a partner for big tv from there.
Regards,
Clyde
i want to take the connection of big tv to whom should i contact .i stay in jaipur if possible pl send me the subscription details as soon as possible.
Hello Shoba,
At the moment you would have to wait untill the launch of Big TV, currently there has not been any offical announcment of the launch date yet!
Regards,
Clyde
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