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Big TV Races Ahead, Crosses 1 Million Users

Big TV races ahead, touch one million users Reliance Big TV claims to have surpassed 1 million subscriber mark within 3 months of its launch, with this Big TV holds 15 percent of the market share. This announcement comes a month after Big TV touched five lakh subscribers.

Recently Dish TV reached 4.5 million customers, thereby capturing 53 percent of the market share. So this segment, which is expected to grow upto 10-12 million customers by November 2009, is certainly gathering momentum.

Mahesh Prasad, President, Reliance Communications, said that Big TV is expected to breakeven within the first five years and is on target to achieve the 40% market share to become a leading player by 2011.

"Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country has helped BIG TV cross the million milestone in such a short span of time," stated Prasad.

However, the global economic situation and the depreciating rupee is putting pressure on margins for import of set top boxes so the company is looking at all options, including price rise and packaging to tackle the situation.

Big TV recently announced massive retail expansion to push its service among the masses. Its recharge vouchers (RCVs) will be available in around 75,000 outlets across 10,000 towns inlcuding grocery and utility stores.
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Big TV Expands Retail Network to Sell Vouchers

Reliance Big Tv expands its retail network Catering to the masses, Reliance Big TV has expanded its retail network to around 75,000 outlets across 10,000 towns which will provide recharge vouchers (RCVs) for its DTH service.

The network includes local grocery stores, gift stores and utility stores, that's a good marketing strategy, making it easily accessible for its subscribers.

Reliance is also exploring online and mobile mode payment options.

Currently Big TV services in available through 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores, which includes 250 Reliance Web Worlds, 219 Reliance Mobile Stores, and 40,000-odd telecom outlets.

The company is adopting the same retail network practiced in mobile prepaid connection, which worked for them. Big TV claimed to have touched five lakh subscriber base within two months of its launch, which makes it the fastest growing DTH player in the Indian market.
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Big TV CEO Resigns in 4 Months

Arun Kapoor Big Tv CEO quits Reliance ADAG is already undergoing a major change at the helm, just a month after crossing five million subscribers in short span of time.

Arun Kapoor, has quit from his position as CEO and President after being appointed in July 2008.

The reason for Kapoor's decision is not known. It comes as a surprise, considering that Kapoor had announced long-term plans for the company.

At present, Mahesh Prasad is the acting president of Reliance Big TV. Prasad, who had been with Big TV since its inception, was the President, applications, solutions and content group, Reliance Communications.

Prior to Big TV, Kapoor was the CEO with its rival Dish TV since 2006. Then he joined Reliance as COO after which he was made the CEO, and in four months he resigned to join Dish TV again. As competition is rapidly expanding in the DTH market, how will this move affect Big TV?
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