As part of its 360 degree marketing approach Big TV has decided to advertise with not only with the top 15 radio stations in the country covering 10,000 radio spots, but also carry out an intensive television, print advertisements and online promotion in a bid to promote its DTH service.The 360 degree campaign is to promote the message of Big TV as a one-stop entertainment source in India in the next two months. According to the company they offer more channels, more movies and more interactive services than any other DTH provider.
Big TV is in talks with Radio Mirchi, Radio City, Red FM, Big FM, Radio One, Club FM and Surya FM. This is not new to Reliance Big TV as the company has done nearly 12 campaigns on radio since its launch in August 08.
15 - 25% of the advertising budget has been allocated towards radio, most of the radio campaigns target tier II and tier III cities.
Philip Jose, sales head, Club FM, Kerala, recalls, "Last year, we had major activations while Big TV was launching in the market. The activations were divided into pre launch, launch and post launch phases and many contests giving away free subscriptions were conducted. We are in talks with Big TV for their recent campaign and will finalise soon.”
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