South India has always been a major market for Big TV, as it crosses another milestone in the DTH segment. Big TV has touched 500,000 subscribers in the four Southern States within five months of its launch. Bangalore with Karnataka leads the way with 150,000 subscribers. According the company, this was possible because of offering viewers their favourite regional bouquet of channels along with popular channels all bundled with a competitive pricing.
Mahesh Prasad, president, Reliance Communications, said, "It's heartening to note that we're scoring impressively in the South which has diverse content needs. Reaching the magic figure of 5-lakh customer milestone in the four Southern States was a great New Year gift to us. It is indeed a testimony to the superior product and the best proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India."
The company had indicated a possibility of a price hike in the South market, due to global scenario and increase in cost of importing set-top boxes. The rise in price was expected to have little effect on the increasing demand.
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