Pictures of Big TV's Set Top Box and Interface

We got hold of some pictures of the Reliance Big Set Top Box, Remote Control and some sneak previews of the Big TV's interface. Yes we know you are eagerly awaiting the Big TV launch but till then take a look at these pictures.

Below are the connections at the back of the set top box (STB), I do not know if its of any use to you but since it shows you something more of the STB.
Take a look at the extremely colourful remote control that will attract every child's attention with the colours. Although if you ask me the Big TV logo does not really suit it.

In the picture below you can see the Big TV Menu selection, let us take a look at the guide.

Here you can see Big TV's channel guide when a channel is selected you get a preview on the top right of what is currently playing and the list of serials or programs that are scheduled for the next couple of hours.

If you select a movie channel it shows you the current movie, playing as a preview as well as a couple of details of the movie. Whats very interesting is that it also shows you how much of the movie is over with a movie timeline just under the preview.

The Mosaic feature allows you to preview 12 channels at a time, while Tata Sky DTH allows you to preview four channels at a time.

You can also check out all of Big TV's Features.

Resources:

Reliance Big TV Screenshots Source

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Big Tv Schemes for Reliance Energy Customers

In the recent electricity bills received by Reliance Energy consumers, Reliance ADAG has launched a scheme to help in the promotions of Big TV.

Created for the Reliance Energy users, the marketing scheme boasts of Big TV's affordability as compared to its Tata Sky and Dish TV counterparts. The bill contained one advertisement speaking about "Big Masti on Big TV", talking about Big savings with, over 200 channels, Mpeg-4 compression, Pay per view and a digital experience.

The other advertisement spoke about the scheme that asked Reliance energy users to pay Rs.3000 and get a Big TV connection with two months of subscription. The offer also included access to 40 pay per view cinema movies that are worth Rs.2000, this would be valid for a period of two months. The offer also includes a Home Insurance Policy worth Rs.499 that is valid for one year.

This scheme according to Big TV costs the consumer Rs.501 when you subtract the free offers included. While Tata Sky and Dish TV cost Rs.3099 and Rs.2664 for a Set Top Box, Installation Charges and 2 Months Subscription.

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Reliance Big Acquires DTS Imaging for $7.5 Million

Emphasizing on its commitment towards the Big Entertainment segment, the Reliance ADAG has acquired DTS's Digital Images business. DTS is the digital technology company known for its DTS Digital Sound product that competes with Dolby Digital.

Anil Arjun, senior vice president, Reliance, said, “DTS Digital Images, also popularly known as Lowry Digital Images, enjoys a superb reputation as the premier film imaging and restoration facility. The company fits well with the Digital Services strategy of the Reliance ADA Group in the global media and entertainment space."

ADAG already has a controlling stake in Adlabs, which currently holds a large market share in the film processing business. Additionally, Adlabs Films is a strategic investor in Prime Focus, another end-to-end post production service house.

So this acquisition will not directly benefit Big TV unless Reliance plans on restoring older films for their Big TV subscribers to watch. Otherwise it is an enterprise related focus that has led to Big buying DTS.

Resources:

DTS Sells Digital Images Business to Reliance Big Entertainment

Big Buys DTS Digital Imaging Business For $7.5 Million Cash

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What is DTH?

DTH stands for Direct-To-Home, its a system that allows you to have a personal dish antenna how cable operators do, except its much smaller in size, the antenna can be seen on the top left corner of the blog.

This antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service.

How does DTH Work?

In simple terms the service provider broadcasts the signal that is sent to the satellite that then transmits the signal back to earth which is picked up by your dish antenna and fed to your television set.

How is DTH different from Cable TV?

Direct to home is different in the way of size of the antenna require is much smaller, the city will have less wires from one building to another you have the flexibility of moving without changing ot searching for new cable operators. You do not have to deal with the local cable operator!

What is the history of DTH in India?

DTH services were first proposed in India in 1996, but did not pass approval because there were concerns over national security and a cultural invasion. In 1997, the government even imposed a ban when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India.

Finally in 2000, DTH was allowed. The new policy requires all operators to set up earth stations in India within 12 months of getting a license. DTH licenses in India will cost $2.14 million and will be valid for 10 years.

The companies offering DTH service will have to have an Indian chief and foreign equity has been capped at 49 per cent. There is no limit on the number of companies that can apply for the DTH license.

Resources:

Satellite Earth Picture Source

How DTH Works Picture Source

What is DTH?

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Big TV Promotions & Offers

Reliance Digital TV's Special Offer for Kerala

Reliance Digital TV has announced a special offer on the festive season of Onam for its customers in Kerala. Through its 'Moonu Varangal' offer, new subscribers on the lookout for a DTH connection can purchase Reliance Digital TV's special entry pack starting at Rs 1,590 with free installation and 6 months free viewing of Value Sports Pack.

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Big TV Offers Free HD DVR with Samsung LED TVs

In its bid to promote the new high-definition digital video recorder (HD DVR), Reliance Big TV has joined hands with Samsung India, to provide this new service free on purchase of Samsung LED TV range.

Customers can also avail of two months of free silver pack subscription along with one HD channel without any installation or activation fee.

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Big TV to Show Marathi Plays

Tapping newer segments, Big TV will now air successful Marathi plays on its Choice Pay Channel for just Rs 25. The plays will be available to the subscribers all through July till August 10th. 2010.

The show includes works from Marathi Theater such as Purush, Raigada La Jevha Jaag Yete, Mee Nathuram Godse Boltoay and Kusum Manohar Lele and many more.

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LG TVs Bundled with Free Big TV Connection

Reliance Big TV has inked a deal with LG Electronics to provide customers with Big TV connection bundled with a 1-month free silver pack on purchase of select LG colour televisions.

However, the customers will have to pay Rs 399 as installation charges. This offer is launched across various states and is valid till June 30, 2010.

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Big TV Joins Hands with Ezeego1 to Offer Travel Discounts

In its bid to gain visibility, Big TV is targeting newer markets with its aggressive approach. The company tied up with Ezeego1.com to offer its customers discounts on holiday packages, international air tickets and DTH connections.

Big TV subscribers will get an additional 10% discount on domestic and international hotels and holiday packages from Ezeego1.

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Reliance Big TV's Pongal Offer

To expand its grasp in southern India, Big TV has launched a festive offer to attract more clientèle on the occasion of Pongal.

The offer that is valid only in Tamil Nadu features a 12 month subscription at a cost of Rs 2190 and the company claims to be handing out assured gifts with the connection as well.

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Big TV Announces Year End Dhamaka

With the festive season around the corner, Reliance BIG TV has announced the year-end dhamaka for its customers. The scratch and win offer gives an opportunity to subscribers to win gifts like a free Big TV connection and discounts on installation of BIG TV. The offer is valid till December 31st, 2009.

Apart from this a major development that can give a boost to BIG TV's popularity was the strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar.

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Big TV Introduces Special Onam Offer for Kerala

Reliance BIG TV has introduced a special offer in Kerala for Onam festival. The new Smart South 2590 offer comes with a Get Starter Kit priced at Rs 1490 and recharge voucher worth Rs 1100, inclusive of all charges.

Subscribers in Kerala are in for a treat as the offer comes with total of 83 channels, including 15 Sun Network channels and more South regional language channels.

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Big TV Launches Offer for Ganesh Chaturthi

In a bid to expand its customer base Big TV owned by Reliance ADAG has launched a Ganesh Chaturthi festival offer for new customers.

The offer states that a new customer can get a Big TV DTH connection for Rs 1,590 and this includes all the installation and hardware charges.

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Big TV Announces Special Summer Offer

Big TV has announced special packages for this summer season priced at Rs 1490 and Rs 1790. With Rs 1790 offer, subscribers get free subscription along with a regional pack for the first three months. Post that customers can purchase add on packs to view their choice of channels.

While in the 1490 offer, customers will have the option of buying multiple channel packages ranging from Rs 98 to Rs 465 per month.

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Big TV Diwali Offering at Rs 1490

Reliance Big TV has announced a special offer for the coming festive season, making it the cheapest DTH service at present. The company has slashed the rates of Big TV by over 43%, from Rs 2490 to Rs 1490.

The package includes 3 months of free subscription, with 64 channels available, including Star, Sony, ESPN-Star Sports, free video-on-demand service for a month, and it includes installation charges.

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Big TV's Launch Offer for Karnataka

Aiming to gain a stronger foothold in the Indian market, Reliance Big Tv has come up with a special offer for consumers in Karnataka. Viewers can get ten channels in Kannada including one exclusive Kannada movie channel with a starter pack of Rs 1490 and Rs 1690 for popular pack.

They can choose their favorite programs from a bouquet of 200 channels. With an initial fee of Rs 500, Big TV customers can avail of 12 months subscription along with Big Cinema package consisting of 32 movie channels, free for a period of 3 months.

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Big TV Launches With Offer of Rs 2490

Big TV was officially launched last year August and is priced between Rs 2490 to Rs 4990 (including installation charges), depending on the scheme selected by the customer. The service will be available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.

Reliance ADAG intends to become a leading player in the DTH segment within a year, and capture 40% of the market share. It will offer a bouquet of more than 200 channels, and increase it to 330-350 over a period of time. The launch offer comes with 3 months free unlimited access to BIG Cinema, comprising 20 Movie channels and 120 Movies.

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Special Offers Lined up to Promote Big TV

Witin a month after its launch, Big TV adopted an aggressive approach to promote its service. The company planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.

In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal.

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Big TV to Bundle LCD Televisions

Reliance ADAG, is in talks with leading television manufacturers in the country for bulk LCD televisions to bundle along with its direct-to-home (DTH) service. According to a senior LG executive said, "Reliance Communications had asked us to submit our quotation for the 26-inch LCD television sets, which we have already done. The order range could be as large as 30,000 to 40,000 LCD sets initially."

The market value of these televisions are around Rs.34,000 but since the company will be ordering it in large numbers it is expected to be made available to the customer for around 25% less that its market value. Big TV has also asked Samsung India and Sanyo for quotations.

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Big Tv Schemes for Reliance Energy Customers

Reliance ADAG has launched a scheme to help in the promotions of Big TV. Created for the Reliance Energy users, the marketing scheme boasts of Big TV's affordability as compared to its Tata Sky and Dish TV counterparts.

The bill contained one advertisement speaking about "Big Masti on Big TV", talking about Big savings with, over 200 channels, Mpeg 4 compression, Pay per view and a digital experience.

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Read more » Big TV Promotions & Offers

Big TV's Marketing Drive

Big TV Gears up for Ganesh, Adds 13 New Channels

Expanding its offering, Reliance BIG TV has added 13 new channels to its bouquet to take the total number to 245.

Big TV has added channels like Star Plus HD (high definition), NGC Wild, NGC Adventure, NGC Music, UFX, HM TV, Mahaa TV, Day & Night News, ETV Bihar, Polimer TV, Saam TV, Chardikla Time and Nepal One.

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Big TV, Indiagames Tie-up Launches iGames

Taking a step ahead on the DTH platform, Reliance Big TV has tied up with Indiagames, a subsidiary of UTV, to provide popular games available on PC, web and other gaming platforms to its DTH subscribers.

Most of the games will be provided by Indiagames' partner, Oberon Media, US-based casual games specialist. Branded 'iGames', this interactive gaming series will include Galapago, Solitaire, MOODiES, etc.

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Big TV's Joy of Ownership Campaign

To solidify its foothold in the Indian market, Reliance Big TV recently unveiled its brand campaign based on the concept of 'Joy of Ownership'.

The Rs 50 crore campaign focuses on customer testimonials, where users speak about their viewing experience, freedom from the cable operators, wider choice of channels and upgrading their standard of living.

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Big TV, Oxigen Tie-up for More Recharge Options

In a bid to enhance its customer service experience, Big TV has tied up with Oxigen, the single point recharge services in India, to offer its subscribers an option to recharge from Oxigen outlets across the country.

Subscribers can now make payments through credit cards, debit cards, internet banking, IVR, mobile mode payment (SMS) or by calling the toll free number 1800-200-9002.

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Big TV Launches Aggressive Ad Campaign

As part of its 360 degree marketing approach Big TV has decided to advertise with not only the top 15 radio stations in the country covering 10,000 radio spot on stations across the country but an intensive Television, Print Advertisements and Online Promotion in a bid to promote its DTH service.

The 360 degree campaign is to promote the message of BIG TV as a one stop entertainment source in India in the next two months. According to the company they offer more channels, more movies and more interactive services than any other DTH provider.

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Big TV Rolls Out Rs 30 Crore Ad Campaign

At a time when companies have tightened their advertising budget due to recession, Reliance Big TV has rolled out a Rs 30 crore advertising campaign to promote its to-be launched interactive services.

The campaign, 'Get the big world of entertainment’ will run in print and air for three weeks, and is targeted towards tier-II and tier-III cities. Big TV is slated to launch three interactive services, iNews (news), iCooking (cuisine) and iAstro (astrology).

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Big TV Expands Retail Network to Sell Vouchers

Catering to the masses, Reliance Big TV has expanded its retail network to around 75,000 outlets across 10,000 towns which will provide recharge vouchers (RCVs) for its DTH service.

The network includes local grocery stores, gift stores and utility stores, that's a good marketing strategy, making it easily accessible for its subscribers. Reliance is also exploring online and mobile mode payment options.

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Big TV's Massive Advertisement Campaign

We spoke about the Big TV advertisement that will be aired on television soon, but Reliance ADAG, are not depending solely on the biggest advertisement made in India. Big TV ads have been spotted in all the major newspapers today across India as well as the streets and bus stops of Mumbai.

The company has not forgotten the online medium either, Big TV has launched an online marketing campaign on the search engine giant Google. This has been complemented by placing ads through online networks like Google Adwords, on a variety of blogs and websites on the Internet.

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Making of the Big TV Launch Commercial

We are glad to give you the making of the Reliance Big TV Commercial that comprised of a seven day shoot in remote parts of Rajasthan and Mumbai.

With over 1000 people involved, including artists and experts from four different countries recorded on over a 100 camera setup.

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Big TV Purchases Set Top Boxes in Bulk

Everything seems rather big with Big TV, Reliance seems to have placed an order for 5 million set top boxes in an attempt to make them cost as much as a MPEG-2 set top box that its competitors sell in the country.

Reliance ADAG has placed orders from vendors in Korea, China and Taiwan at a cost that's lower than the market price by around 25% this would help them sell their STBs at similar if not lower prices than the ones being sold in India.

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Bachchans Brand Ambassadors for Big TV

Big TV and Big B - Amitabh Bachchan unite to form a massive joint venture for Rs 1500 crore to focus on creating original products in the field of movies, TV, Internet, mobile and live shows.

The Bachchan family - Amitabh, Abhishek, Aishwarya - is considered to be the most popular Bollywood family, and this deal would give Big Entertainment an edge over others.

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Reliance Entertainment Rebranding with Moniker Big

Gearing up for the launch of Big TV which is likely to be this month, Reliance Entertainment is undergoing a major re branding with the aim of having a single brand 'Big' across all its entertainment verticals, like Big TV, Big FM channel, Big Pictures, the production company, to name a few.

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Reliance Big TV Multiplying Customer Base

Reliance ADAG has been doing aggressive marketing across various segments for Big Tv. Recently we spoke about how Big TV placed advertisements in Reliance Energy bills. In their latest attempt they have offered Reliance PCO operators the "Big TV Tohfa Offer"

The Big TV Tohfa Offer woos their PCO operators with a special recharge voucher of Rs.2,500 which he will need to purchase. He will get Rs.1,500 added to his PCO connection and will get a Big TV installation free of cost. With this he will also get a 3 months subscription to Big TV as well as Rs.2,000 worth of pay per view movies valid for two months.

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