Stepping up it focus in the South India market, Big TV has added 13 new regional channels to its bouquet. Subscribers in Andhra Pradesh and Tamil Nadu can view eight Tamil channels namely Jaya Plus, Makkal TV, Mega TV, Zee Tamizh, Aditya TV, Seithigal, Sripoli and Vasant TV and five Telugu channels like Sri Venkateshwara Bhakti, Bhakti TV, Sakshi TV, TV5 Telugu News and GCV. Reliance Big TV CEO, Sanjay Behl, said, "Our latest offer gives more choice of channels to Tamil Nadu and Andhra Pradesh customers, especially the locally popular channels. This is a part of Reliance Big TV's commitment to continuously enhance customer experience."
BIG TV has also introduced a new package for South market priced at Rs 2590 with 120 channels including 15 Sun channels and more South regional channels. The South Bronze pack is priced at Rs 127 per month which subscribers can now avail for ten months and get two months free view.