Videocon that plans on launching its DTH service by the end of October, will be the only Direct to Home provider that will manufacture their own set top boxes and apart from that it will the next provider to offer MPEG 4 technology to its customers. But what makes Videocons service so great that it would compete with Big, firstly unlike Big Entertainment who has been unable to give the media or the consumers a fixed launch date, Videocon seems to have planned out its execution and road map much better.
Anil Khera who was earlier in charge of Videocon's Sansui and Kelvinator is heading Videocons D2H services. Khera said, “We have taken six Ku-band transponders on SingTel's ST-1 satellite. We are investing Rs 10 billion over two years and are launching the DTH service by October-end.”
Videocon will be manufacturing STBs in it factory in Aurangabad, this may be beneficial to consumers as they would be able to provide them with the STBs at a lower price point. While Big TV uses AsiaSat for its transmissions and buys STBs from manufacturers in China and Taiwan.
Although Videocon plans on launching with around 200 channels which will be close to forty less than Big, prices have always been important to the indian consumer, lets wait and watch as the Direct to home segment heats up, which will open a lot of doors to the Indian TV watcher.
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