Reliance has gone where no DTH service provider has dared to go, not out of space but the company recently started servicing the base camp of Mount Everest at the Nehru Institute of Mountaineering (NIM), situated 15,317feet above sea level at Dropadi ka Danda.According to the company a team of 24 members braved snowstorms and temperatures reaching 3 degrees to trek from Uttarkashi to the base camp from the 26th to the 30th of November.
Big TV has a 300 member installation team in North India that have been trained to access the mountainous region to set up their DTH service there.
Mahesh Prasad, president, Reliance Communication, said, "Big TV holds the biggest market share in both Uttarakhand (also known as Uttaranchal) and Himachal Preadesh. On an all-India basis, Big TV has achieved one million subscribers within 90 days of its launch, to become the fastest-growing DTH service in India."
Big TV acquired 44% of the market share in Himachal Pradesh in less than the 90 days since it entered the mountainous state. The company has also got hold of 60% of the market share in the remote areas of Rohru, Kotkhai, Karsog, Nadaun and Palampur.
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