While the other DTH providers are squabbling, Big TV is making silent but steady moves in the background to gain not only channel strength but to provide a massive amount of varied content to its users.The essence of a successful DTH launch for Big TV will be to boast a huge amount of channels that will draw a line, dividing itself from the other DTH players in the market. To boost this effort Big TV chose a higher level of compression that's the Mpeg-4, what this means is, in the same amount of Bandwidth Big TV will be able to provide more channels as compared to the existing DTH players in the market.
Tata Sky, recently filed a petition with the fair trade regulator, Monopolies and Restrictive Trade Practices Commission (MRTPC), alleging Dish TV’s free set-top box offer as being an "anti-competitive" and "deceptive" act. The counsel appearing for Tata Sky alleged that Zee group-promoted Dish TV claimed in its advertisement campaign in print and electronic media that its STB were being given for free, which was not the case.
While Tata Sky and Dish TV, wage the battle in court Reliance ADAG who had recently implemented BBC World in the month of May has been negotiating with the British Broadcasting Corporation for the BBC Entertainment channels to add to their list of channels.
When the negotiation will be completed is not know, but according to the administrator of the Indian BBC Entertainment forum, they are keen on distributing their packages on the Reliance DTH Platform as well.
If this deal works out, this will push the numbers up of channels on Big TV to up to 160 channels.
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