The DTH segment is really heating up. Following the footsteps of Dish TV, who became the first operator to install their DTH services in Kingfisher Airlines, Reliance Big TV is now in talks with Jet Airways to offer live feed of channels to its passengers. According to industry sources, Reliance ADAG would be partnering with an Israel-based technology company for the same. That will replace Jet's current in-flight entertainment system JetScreen, which offers video on demand on its domestic and international flights.
The company has already placed an order of about 5 million set-top boxes and is expected to be launched officially end of June. Reliance is also in talks with BBC Entertainment to add more channels to its existing list of 150 channels. Industry sources believe that the Big TV is expecting to grab a market share of about 5 million consumers in the next 18-19 months.
How easy would that be for Reliance Big TV, as its competitor Dish TV recently announced the launch of its DTH services on-board luxury train 'Palace on Wheels', a Goan cruise liner and on Ashok Leyland buses. Before that it will have conduct a test run on some on some bogies of Northern Railway. This will definitely give Dish TV a much wider reach.
As per Ernst & Young, 28% of the 100-million pay-television households will migrate to DTH. Currently, DTH subscriber base is pegged at 3.5-million subscribers and is expected to increase to 19 million by 2010.
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