Big TV has expanded its interactive services portfolio to include 'iHolidays' and 'iMall', both targeted at providing users a complete experience of their DTH service. iHolidays as the name suggests allows subscribers to search, view and book their dream holiday packages on the travel portal - Ezeego1.com, and also get affordable and discounted deals on international and domestic hotels.
While iMall is a dedicated shopping channel where users can choose from a range of products - jewelery, clothes for all occasions etc. - offered at special prices to BIG TV subscribers.
This service is in association with JPearls, one of the retail brands offering its customers to view and buy gold, diamond and pearl jewellery from the comfort of their homes.
Umesh Rao, senior vice president, Reliance BIG TV, said, "Going forward, we plan to build significant momentum in the VAS (value-added services) space. We are committed to bringing in enriched and differentiated content to delight our subscribers."
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