Reliance Big Tv and Cbs Networks, have joined hands to provide an equally owned joint venture, christened, Big CBS Networks. Big CSB Network is all set to launch a series of English entertainment channels that are customized for the Indian Audience.The newly formed venture will launch three new English channels, that will be branded BIG CBS Prime that falls under the premium English general entertainment, while the next BIG CBS Spark, will be the countries first English youth channel and last but not the least BIG CBS Love, India's first English entertainment channel dedicated to the fairer sex.
The channels will begin to premier in the fourth quarter of 2010 with most of the content from the CBS catalogue. The Indian audience can expect to see programs like, Hawaii Five-0, the NCIS franchises, America’s Next Top Model, Survivor, 90210, Star Trek: The Next Generation, Frasier and Entertainment Tonight.
Tarun Katial, chief executive officer, Reliance Broadcast Network, said, "This is truly a landmark moment not just for us but the entire Reliance ADA Group. We are confident that our deep understanding of the Indian consumer's entertainment requirement and advertiser needs, coupled with CBS' reputation for creating superior content, will offer unmatched and pioneering entertainment to audiences in India."
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