Digital TV to Showcase Big Magic Channel

In a bid to expand its presence in the Hindi-speaking belt of the country - UP, MP, Bihar and Jharkhand - Reliance Digital TV has formed an alliance with the entertainment channel, Big Magic, part of the Reliance Broadcast Network. The new channel will replace Imagine TV, channel No 213, on Reliance Digital TV - thereby increasing its reach to an additional 4.5 mn digital homes.

This also marks the beginning of a slew of digital alliances that Big Magic is in the process of closing. The partnership with Reliance Digital TV will be promoted aggressively on BIG MAGIC as well as on 92.7 BIG FM. It will also be featured on BIG MAGIC’s recent campaign - ‘100% UP Wale/100% MP Wale’.

Speaking on this occasion, Ashutosh Srivastava, Business Head, Reliance Digital TV, said, "By adding BIG MAGIC to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes."

Big Magic is currently being distributed across all cable operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others in the states of UP, MP and Bihar, reaching approximately 10 million households in the heartland.

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