Big TV's Launch Offer for Karnataka

Aiming to gain a stronger foothold in the Indian market, Reliance Big Tv has come up with a special offer for consumers in Karnataka. Viewers can get ten channels in Kannada including one exclusive Kannada movie channel with a starter pack of Rs 1490 and Rs 1690 for popular pack.

They can choose their favorite programs from a bouquet of 200 channels. With an initial fee of Rs 500, Big TV customers can avail of 12 months subscription along with Big Cinema package consisting of 32 movie channels, free for a period of 3months.

Customers will get to watch all pay-per-view movies of one of the four south Indian language movies, including Kannada, in addition to Hindi and English films.

Big TV has 152 channels in four south Indian languages including Kannada, Tamil, Telugu and Malayalam, and 120 movie and 10 audio channels. The DTH service is available in 38 cities in Karnataka, and at 28,885 outlets in the four southern states.

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Big TV Dealers in India

You don't need to scout for a location in your city to buy Big Tv. We bring you the list of dealers across India to help you select the nearest outlet.

Simply click on the state you live in and it will show you all the Big Tv dealers in various cities. This list will be continuously updated as and when more information is made available.

• Andhra Pradesh


• Bihar


• Chattisgarh


• Delhi


• Goa


• Gujarat


• Haryana


• Jharkhand


• Karnataka


• Kerala


• Madhya Pradesh


• Maharashtra


• Mumbai


• Orissa


• Punjab


• Rajasthan


• Tamil Nadu


• Uttar Pradesh


• West Bengal

Big Tv will be made available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.

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Special Offers Lined up to Promote Big TV

When Big Tv was launched last week, Reliance aimed at capturing 40% of the DTH market in a span of 12 months. Having set its sight firmly on that target, the company is leaving no stone unturned in its marketing initiative.

The company has planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.

In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal. "The other aspect could be bundling with the Reliance community. We have a base of 50 million telecom customers. Of these 3 million are post-paid, with whom we have a monthly relationship. We are launching a special package for all these guys," said Arun Kapoor, chief operating officer, Reliance Big TV.

Reliance had earlier launched a scheme for Reliance Energycustomers. This strategy increases their chance of getting a larger slice of the market.

In terms of features, Big TV has a lot more on offer as compared to its competitor Dish Tv and Tata Sky. Along with this the company will roll out 20 channels by mid-2009. Big Broadcasting, another company belong to ADAG, will be airing the 20 TV channels. These will include entertainment channels in English, Hindi and other regional languages such as Marathi and Gujarati

Read more » Special Offers Lined up to Promote Big TV

Big TV's Massive Advertisement Campaign

We spoke about the Big TV advertisement that will be aired on television soon, but Reliance ADAG, are not depending solely on the biggest advertisement made in India.

Big TV ads have been spotted in all the major newspapers today across India as well as the streets and bus stops of Mumbai.

The company has not forgotten the online medium either, Big TV has launched an online marketing campaign on the search engine giant Google.

This has been complemented by placing ads through online networks like Google Adwords, on a variety of blogs and websites on the Internet.

This weekend we passed several Big TV advertisements on the streets of Mumbai, take a look at this MCGM Information Kiosk donning the girl with the Big TV remote.

Not only have the Advertisements appeared on Bus stops in town, but if you pass by H20 near Marine Drive, you spot these Big Advertisements on either side of the road.



Today Hindustan Times, DNA and the Times of India (TOI) have carried full page advertisements. The first image in this post was present on the front page of the TOI and the second page had this full page Big TV advertisement.

We are pretty sure Big TV's competitors are pulling their socks up as Reliance's advertisement strategy is definitely getting a lot of eye ball views. If you compare it to Tata Sky's lousy ad campaign where they talk about 24x7 darshan of temples on your TV.

People who want to go to temples will go to the temple, people want entertainment on their TV and now we have a Big choice!

Read more » Big TV's Massive Advertisement Campaign

Big TV DTH Service

Big TV's Express Service to Resolve Issues in 2 Hours

In a bid to improve its customer service, Reliance Big TV has announced the launch of Premium Express Service across India that will help resolve customer issues within 2 hours.

Currently, the service is available in select cities and towns, but the customer service infrastructure will span across 500 towns covering metros as well as tier-II and tier-III locations.

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Big TV Opens Service Camps in Karnataka

Cashing in on its success in South India, Reliance Big TV has now introduced service camps in Karnataka to educate prospective subscribers about its features, pricing etc.

This day-long camp will also provide 'on the spot' demos to its present subscriber base, thereby testifying ease of use of the product and personal attention towards resolving any customer grievances.

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Big TV Enhances After-Sales Service

Consumers have been disappointed with Big TV's customer service, claiming to be ineffecient and lack of assistance from the distributor or the call center. So I guess the company has taken note of it and set up new support in after-sales service.

According to Reliance, its after-sales team comprising 10,000 trained installation personnel and demonstrators along with customer service are equipped to install 50,000 connections daily.

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Big TV Consumer Woes or Rivals Playing Foul?

Just within 15 days after their big launch and several consumers have already expressed their disappointment with Big TV customer service. Reliance stated that their call centre was capable of handling over 50,000 calls per day, and would operate from two locations to enable speedy response to consumer queries. But it seems the customer service is not that efficient.

Many complains have been registered about Big TV's after sale service and consumers have received no assistance from the distributor or the call center. Are these genuine complains or just Big Tv's competitor posting negative comments on different sites?

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Big TV Facing Big Problems? - Part 1

As every launch date provided by the media passes by there is still no sign of the commercial availability of Big TV DTH. This made me wonder why would any company not want to disclose something so important as people have been waiting for more than a couple of months now to buy it.

If you recollect that some people have managed to get a Big TV connection under the PCO Scheme and the Employee offer, lets take a look at their feedback and early experience of using Big TV.

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Big TV Facing Big Problems? - Part 2

In Big TV Facing Big Problems? - Part 1 we looked at the Big TV Installation and the problems Big TV users are facing, lets now take a look at the other facts that are possibly stalling the Big TV Launch.

It understandable that the customer service at this point of time is not living up to the expectations since its a fairly new service and the customer service executives are learning the ropes. But heres an experience of a disgruntled Big TV customer.

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Read more » Big TV DTH Service

A Comparison of India's DTH Providers

The DTH war is heating up with the launch of Big TV. Let's take a look at how each one of them - Dish TV, Tata Sky and Big TV are placed.


Dish TV

Dish TV Offers:

• 168 TV channels


• 7 movie channels


• 21 audio channels

Dish TV Cost

• Between Rs 2490 and Rs 3990 for installation


• Rs 100 for up to 85 channels


• Rs 300 for up to 140 channels

Dish TV Features:
Free gaming portal, astrology service, sports channel with custom features, multi-lingual voiceovers and statistics.


Tata Sky

Tata Sky Offers:
At least 150 channels

Tata Sky Cost

• Rs 2499 for dish and installation charges


• Rs 175 for 65 channels


• Rs 310 for 123 channels

Tata Sky Features:
Interactive quiz, story-telling, daily live broadcasts from select shrines, matrimonial programmes and cooking portal.


Big TV

Big TV Offers:

• 202 channels


• 32 movie channels


• 10 audio channels

Big TV Cost

• Rs 2490 for dish and installation charges


• Basic pack of Rs 100 for 44 channels


• Rs 175 for 101 channels


• Top-up packs from Rs 25 to Rs 40

Big TV Features:
Monthly subscription-based movie channels, niche channels at low add-on charges, USB port in set-top box.

Read more » A Comparison of India's DTH Providers

Big TV Facing Big Problems? - Part 2

In Big TV Facing Big Problems? - Part 1 we looked at the Big TV Installation and the problems Big TV users are facing, lets now take a look at the other facts that are possibly stalling the Big TV Launch.

Big TV Customer Service:

It understandable that the customer service at this point of time is not living up to the expectations since its a fairly new service and the customer service executives are learning the ropes. But heres an experience of a Big TV customer,

I called up to lodge a complaint for STB getting hanged. That was a just a simple complaint i was trying to lodge and guess what?

A hell lot of hassles I have gone through.

[1] Rep talked to me for over 20 minutes!!!
[2] He was keep asking me (or may be confirming) every single things for 4-5 times what i was telling him (That was really annoying)
[3] After telling him every single thing - he was putting me on hold for 1-2 minutes saying that "i am going to gather more knowledge and will give you a solution, please wait"
[4] In between, he also played a trick - "Sir, are you in front of your TV? is that problem happening right now? If not, please call back when it happens so that we can guide you thoroughly"

I am a bit smart too. I said "hang on --- see, it happens now. tell me what shall i do now?" and he said "try to do something with remote", "try from STB" and even he said some foolish things "check the batteries in your remote"

Finally, he took a complaint after 20 minutes of discussion and when i asked for a complaint number, he said "i will have to put you on hold for sometimes, it will take time" - i asked "how long" and he said "2-3 minutes"

That was completely waste of time. He actually took 2-3 minutes just to raise a complaint!!!!!!!! Imagine, they haven't launched commercially and they are taking 2-3 minutes just to raise a complaint. What will happen after a launch? He finally gave me an 8 digit complaint number which starts from "7358----"

Big TV Complains:

One customer placed two complains within 24 hours of time, on the 11th of August 2008 hr placed a complain for the STB that was slow and kept hanging, the complain number was 7379**** and on 12th August 2008 another complain fro the "Smart Card Error" and received complain number 7384****. Now if you see that the complain numbers 50,000 complain numbers are being generated on a daily basis. This is really something that will create issues, especially with the launch of Big TV yesterday lets see if these problems are rectified.

Big TV Solutions:

So far the Customer Service nor the Engineers have been able to fix the STB problems, the only solution they have provided is stating that once the service launches they would be able to fix or replace the STB.

The other solution they have provided is to keep the customers phone number stating they will contact them when a new version of the STB is out. So this could mean tha the company is trying to get the STBs replaced for a newer stable version.

A special thanks to the members of the Broadband forum for keeping us updated with the problems they face.

Read more » Big TV Facing Big Problems? - Part 2