2008

Big TV Improves its User Interface, Adds More Features

Posted by Bhavika Tuesday, December 23, 2008 at Tuesday, December 23, 2008

Big channel guide, improves user interface

In its bid to improve viewing experience for its subscribers, Big TV has added some new features in its graphic user interface.

Subscribers can now move the Big TV logo on the screen by channel, to ensure that it does not obstruct while watching any program or overlap the channel logo.

Few more features include direct links like remote key access to Program Guide and select (12 channel mosaic preview), a 12-hour time clock, and specific genre headings for each Select screen.

According to the company, its home page is now more informative with direct links to its exclusive cinema channels landing page, iNTERACTIVE landing page, and other services like account info, onscreen user guide etc.

The cinema page will now be picture-based (DVD Jacket covers) wherein the viewer can browse through the list of movie genres and then select the movie to play and directly tune to the selected cinema channel. Even the iNTERACTIVE landing page is picture-based now.

Mahesh Prasad, president - Reliance Communications, said, "We are committed to offer our customers new and improved value added services. Our aim is to make the BIG TV known as the most user-friendly brand in the DTH space and we will take all the necessary steps to do that."

Big TV crossed 1 million subscribers within 3 months of its launch, and holds 15% of the DTH market share.

Big TV Reaches Mount Everest

Posted by Bhavika Sunday, December 14, 2008 at Sunday, December 14, 2008

Reliance has gone where no DTH service provider has dared to go, not out of space but the company recently started servicing the base camp of Mount Everest at the Nehru Institute of Mountaineering (NIM), situated 15,317feet above sea level at Dropadi ka Danda.

According to the company a team of 24 members braved snowstorms and temperatures reaching 3 degrees to trek from Uttarkashi to the base camp from the 26th to the 30th of November.

Big TV has a 300 member installation team in North India that have been trained to access the mountainous region to set up their DTH service there.

Mahesh Prasad, president, Reliance Communication, said, "Big TV holds the biggest market share in both Uttarakhand (also known as Uttaranchal) and Himachal Preadesh. On an all-India basis, Big TV has achieved one million subscribers within 90 days of its launch, to become the fastest-growing DTH service in India."

Big TV acquired 44% of the market share in Himachal Pradesh in less than the 90 days since it entered the mountainous state. The company has also got hold of 60% of the market share in the remote areas of Rohru, Kotkhai, Karsog, Nadaun and Palampur.

Big TV's One Antenna, Multiple Connection Service

Posted by Bhavika Wednesday, December 10, 2008 at Wednesday, December 10, 2008

Big TV's multi-dwelling unit, one antenna many connections

Big TV is making rapid strides in the DTH market with continuous innovation. Reliance is now going to provide Multi-Dwelling Unit (MDU) installation service, a customised DTH service, where a single dish antenna can provide DTH connection to multiple households.

Hence every household need not install individual dish antennas, as the individual set-top boxes will be linked to a large dish antenna. The Multi-Dwelling Units is primarily targeting group volumes in residential societies, commercial buildings, new township, business parks, etc.

The MDU dish size varies between 90 cms and 120 cms, depending on the number of households it services. Reliance will incur the cost of the hardware and also offer one STB to each household. The option to choose their own channel package including the free regional pack will be available.

This move can get Big TV more subscribers as many residential complexes don't like to have too many dish antennas placed on balconies. Big TV holds 15% of the market share after surpassing 1 million subscriber mark within 3 months of its launch.

Big TV has set-up a network of 350 Direct Sales Agents (DSAs) and 500 member installation team to handle MDU business across India. MDUs have already been installed at over 1500 locations, and the installation process is underway at nearly 4000 locations.

Recently the government announced reduction of Cenvat from 14% to 10%, giving some respite to the DTH players who have been planning to increase the price of their services due to the weakening rupee. However, it remains to be seen if this will affect the cost of STBs.

Big TV Expected to Hike DTH Price

Posted by Bhavika Thursday, December 4, 2008 at Thursday, December 04, 2008

Reliace Big tv increase price set top box

The global economic crisis is expected to hit DTH segment, with all DTH operators, including Reliance Big TV, planning to hike their prices.

The South market will be the first to witness the price rise, since the change in price is expected to have little impact on the spiralling demand.

South is a major market for Big TV, as nearly 50% of the subscribers are based there, and overall South accounts for 35% of the DTH market. The weakening rupee is increasing the cost of importing set-top boxes.

But as newer players entered the market, lot of operators slashed the set-top box prices and subscription rates, but that will change soon.

Recently, Big TV also announced series of new movie releases for its 32 pay-per-view (PPV) channels in English, Hindi and regional languages. In English movies, Big TV is offering subscribers movies like Black Hawk Down, Peggie Sue Got Married, The Rundown, The Way We Were, SWAT, Anger Management, Midnight Express, Bite The Bullet, Short Circuit 2 and Frankenstein.

While the Hindi line-up includes 20 films like Aap Ka Saroor, Mast, Chalte Chalte, Aetbaar, Keemat, Goal, China Gate, Sultanat, Anubhav and Shaadi Ke Baad. In regional category, Kannada films like ‘Amruthavarshini’ and ‘A’ can be viewed on the pay-per-view channels.

Under pay-per-view services, Big TV offers 10 Hindi and 10 regional flicks monthly to its subscribers. English movies are priced for Rs 50 per month while regional is priced at Rs 60 per film. The movie library is updated every fortnight.

Big TV Races Ahead, Crosses 1 Million Users

Posted by Bhavika Tuesday, November 25, 2008 at Tuesday, November 25, 2008

Big TV races ahead, touch one million users

Reliance Big TV claims to have surpassed 1 million subscriber mark within 3 months of its launch, with this Big TV holds 15 percent of the market share. This announcement comes a month after Big TV touched five lakh subscribers.

Recently Dish TV reached 4.5 million customers, thereby capturing 53 percent of the market share. So this segment, which is expected to grow upto 10-12 million customers by November 2009, is certainly gathering momentum.

Mahesh Prasad, President, Reliance Communications, said that Big TV is expected to breakeven within the first five years and is on target to achieve the 40% market share to become a leading player by 2011.

"Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country has helped BIG TV cross the million milestone in such a short span of time," stated Prasad.

However, the global economic situation and the depreciating rupee is putting pressure on margins for import of set top boxes so the company is looking at all options, including price rise and packaging to tackle the situation.

Big TV recently announced massive retail expansion to push its service among the masses. Its recharge vouchers (RCVs) will be available in around 75,000 outlets across 10,000 towns inlcuding grocery and utility stores.

Big TV Expands Retail Network to Sell Vouchers

Posted by Bhavika Thursday, November 20, 2008 at Thursday, November 20, 2008

Reliance Big Tv expands its retail network

Catering to the masses, Reliance Big TV has expanded its retail network to around 75,000 outlets across 10,000 towns which will provide recharge vouchers (RCVs) for its DTH service.

The network includes local grocery stores, gift stores and utility stores, that's a good marketing strategy, making it easily accessible for its subscribers.

Reliance is also exploring online and mobile mode payment options.

Currently Big TV services in available through 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores, which includes 250 Reliance Web Worlds, 219 Reliance Mobile Stores, and 40,000-odd telecom outlets.

The company is adopting the same retail network practiced in mobile prepaid connection, which worked for them. Big TV claimed to have touched five lakh subscriber base within two months of its launch, which makes it the fastest growing DTH player in the Indian market.

Big TV CEO Resigns in 4 Months

Posted by Bhavika Monday, November 10, 2008 at Monday, November 10, 2008

Reliance ADAG is already undergoing a major change at the helm, just a month after crossing five million subscribers in short span of time.

Arun Kapoor, has quit from his position as CEO and President after being appointed in July 2008.

The reason for Kapoor's decision is not known. It comes as a surprise, considering that Kapoor had announced long-term plans for the company.

At present, Mahesh Prasad is the acting president of Reliance Big TV. Prasad, who had been with Big TV since its inception, was the President, applications, solutions and content group, Reliance Communications.

Prior to Big TV, Kapoor was the CEO with its rival Dish TV since 2006. Then he joined Reliance as COO after which he was made the CEO, and in four months he resigned to join Dish TV again. As competition is rapidly expanding in the DTH market, how will this move affect Big TV?

Big TV Reaches 5 lakh Subscribers, Targets 5 Million

Posted by Bhavika Tuesday, October 21, 2008 at Tuesday, October 21, 2008

Arun Kapoor and Sanjay Behl Big tv 5 lakh mark

Just days after slashing prices of Big TV service, the company announced that it has touched five lakh subscribers within two months of its launch. South India has proved to be a major market for Big TV, with nearly 50% subscribers accounting from that market.

Reliance ADAG expects to touch the five million mark in the first year of its operations, and is geared to to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 towns.

But with exceeding amount of consumer complaints which we have received on this blog, about the installation, after-sales service etc. of Big TV, we really doubt if these figures are for real or just a marketing strategy to nail the competitors.

According to Arun Kapoor, president, Reliance BIG TV, Big TV’s half-million subscriber base is equivalent to 40% of the industry’s gross additions during the last two months.

Big TV sure has big plans in the offing. It already offers the most number of channels as compared to any other DTH player, and by next year it plans to double its channels bouquet to 400. Reliance has also tied up with LG to offer its DTH service at Rs 700, instead of Rs 1490, for those customers who buy 29-inch television sets. The offer is valid till end of this month.

Also in the pipeline is Big TV's digital video recorder (DVR) by end of this year, and interactive cricket and news service within two months in association with a leading sports broadcaster and two news channels.

Big TV Diwali Offering at Rs 1490

Posted by Bhavika Sunday, October 19, 2008 at Sunday, October 19, 2008

Reliance Big TV slashes price to Rs 1490

Reliance Big TV has announced a special offer for the coming festive season, making it the cheapest DTH service at present.

The company has slashed the rates of Big TV by over 43%, from Rs 2490 to Rs 1490 from October 17th.

The package includes 3 months of free subscription, with 64 channels available, including Star, Sony, ESPN-Star Sports, free video-on-demand service for a month, and it includes installation charges.

The offer is valid for a limited period. With five DTH players already present in the market, Reliance is doing what it does best, catering to the masses and offering its service at a less cost than its competitors.

When Big TV was launched two months ago it was priced at Rs 2490 including installation cost, and now its been brought down to a price point of Rs 2190. That includes free subscription for 12 months and video on-demand for 3 months. The channel offerings will be similar to the Rs 1490 scheme.

Currently Dish TV is available for Rs 2190, followed by Tata Sky at Rs 2400, and the newly launched Airtel Digital TV at Rs 2499.

Big TV Pulls a Spoof on Airtel Digital TV

Posted by Bhavika Wednesday, October 8, 2008 at Wednesday, October 08, 2008

DTH war between Big TV and Airtel Digital TV

Even before Bharti Airtel's Digital TV is launched in the market, slated on October 9th, Big TV has gone one up in this DTH rivalry. Airtel Digital TV has been running a teaser ad campaign prior to its launch for the past week.

The 12-second commercial shows animated characters dancing around and suddenly a sofa appears and the characters end with the punchline, "See you at home." It doesn't say anything else or indicate that its Airtel Digital TV ad. But Big TV guessed it right, and spoofed the ad.

Reliance ADAG used the same set up and punchline "See you at home," the only difference being that the ad showed Big TV logo and its features of 32 cinemas and 200+ channels. The viewers thought that this ad belonged to Big TV. You can watch the Airtel Digital TV teaser ad.

Big TV also noted that Airtel had no copyright claims since the teaser ads ran with no brand logo or name. Clearly the marketing war has begun. With Reliance aiming to capture 40% of the market share, don't be surprised to see few more spoofs.

India has an estimated seven million paying DTH customers and this is expected to grow to 25 million by 2012, as per estimates by FICCI.

Big TV to Increase Number of Channels

Posted by Bhavika Tuesday, September 30, 2008 at Tuesday, September 30, 2008

Citing fierce competition, Reliance Big TV, which offers more channels than any other DTH operator at present, is planning on increasing its bouquet of channels from 200 to 400 soon.

Currently, other DTH operators are offering about 175 channels to their subscribers, and with one more player, Bharti Airtel launching its services this month, DTH market is certainly gaining momentum.

Anil Ambani, chairman, Reliance ADAG, said the company will also offer IPTV services in major cities. Reliance has entered into an exclusive technology tie up with Microsoft for this purpose.

Ambani also explained the changing scenario in India, which is touted to be the largest and fastest growing markets for pay television in the world. India's viewership is already the second largest in the world at 13 crore.

Sanjay Puthli Joins Big Broadcast

Posted by Clyde at Tuesday, September 30, 2008

Sanjay Puthli, who was working for UTV's new media division the youth channel Bindass as the business head, has been recruited by Reliance ADAG’s TV venture Big Broadcasting as its network sales head.

Sanjay was in charge of the sales revenues for all Bindass channels while he worked under the CEO. Puthli's new boss is Tarun Katial, COO, Big FM, who also looks after Reliance's broadcasting venture.

Prior to working for Bindass, Puthli was the senior vice-president with MTV Networks India, bringing with him over 18 years of experience, out of which the last 15 were in media.

Big Broadcasting plans to roll out more movie channels in Indian languages as well as English with a special program for children and three-four music channels are their future road map.

Sanjay Puthli joins Big Broadcasting as network sales head

The DTH Price Wars have Begun

Posted by Clyde Wednesday, September 17, 2008 at Wednesday, September 17, 2008

The increasing amount of DTH providers in the country and with new ones coming in, each one of them is trying to woo a customer data base, what better way to win over a customer by providing a cheap service.

Low price services are the mantra with Dish TV, Big TV and Tata Sky, lets take a look at what value these DTH players are offering you for your money. But are these offers good enough to lure you from your local cable operators lets take a look and see.

A few months ago and the average monthly outgoing was around Rs 280 to 300 that included the cost of the required hardware and a monthly subscription fee. But today the average a customer shells out is lesser by 30 - 40% where you can pay anywhere between Rs 182 - 249, which equals to less than the Rs. 300 you are paying to your cable operator

Tata sky started a Rs.99 entry level subscription that got the largest DTH player in the market Dish TV to offer 125 channels for Rs. 100 in a month, but the cause for these operators to lower their prices is due to the launch of Reliance ADAG's DTH serivce, BIG TV at a price of Rs 100 with 44 free to air channels.

But now Tata Sky is taking it a notch further with its aim to enter a larger section of the Hindi spolen markets with its Rs.99 per month super hit pack. As their chief marketing officer puts it, "Tata Sky stands for a premium DTH service. Perhaps, because of this impression, a number of potential subscribers were finding us a little expensive. Now the Rs 99 super hit pack will help us get these very subscribers."

So if you want to go DTH, Dish TV's DTH connection will cost Rs 2,190 one time an average of Rs 182 per month and receive 12 months of subscription of 125 channels that include entertainment channels, movie channels, sports channels and others. A Tata Sky connection, a consumer needs to pay Rs 2,999 an average of Rs 249 and for 12 months, for 53 channels including pay channels like Star Plus, Sony TV and active services.

Big TV is also offering entry-level subscriptions at Rs 2,490 that includes various channel packages, to get a clearer understanding between these competitors take a look at a comparison of Tata Sky, Dish TV and Big TV.

Big TV to Get Digital Video Recording STBs

Posted by Bhavika Sunday, September 14, 2008 at Sunday, September 14, 2008

Digital Video Recording on BIG TV Set top boxes

Offering as a variant to its set-top boxes, Reliance Big TV will be launching its digital video recorder (DVR) in the Indian market by mid-October, according to a financial newspaper.

The company has ordered 2.5-lakh DVR-enabled set top boxes from Korean manufacturers, including Hyundai. The first batch of 25,000 set top boxes will be received by September-end and will be rolled out soon after.

The DVR will give the viewers the opportunity to record multiple programmes from different TV channels in their absence or while other content is being viewed and it will cost between Rs 7000 to Rs 9000. Reliance is considering having a limited-period offer for booking on a first-cum-first serve basis.

Inevitably, Big TV's competitors - Dish TV and Tata Sky - are also expected to roll out their DVRs soon.

Reliance and Thomson Tie-up for 300 HD Channels

Posted by Clyde Friday, September 12, 2008 at Friday, September 12, 2008

Reliance Big TV has tied up with Thomson, a provider of video solutions, to launch 300 high-definition (HD) and standard definition (SD) channels and 30 radio channels in India later this year.

Big Tv will use the complete head end system from Thomson to launch the HD service and manage a hybrid distribution network of satellite direct to home (DTH) and IPTV over broadband.

With this, Reliance is expected to optimize its distribution network to launch a large number of channels, ensure excellent quality of service, and reach more viewers. Thomson head end will manage both DTH and IPTV platforms simultaneously and transparently.

Arun Kapoor, chief executive officer, Reliance BIG TV, said, "This is an ambitious project and launching such a large bouquet of channels, including HD channels, over a dual-distribution network is a challenging proposition which Reliance Big TV is uniquely qualified to meet. Viewer quality expectations are high and satellite bandwidth over India is limited."

Thomson has supplied Reliance with a complete video headend for hybrid networks, including its compression solutions - Thomson ViBE Multi-channel MPEG-4 SD encoders, ViBE Premium MPEG-4 encoders for HD video, XMS monitoring equipment, and NetProcessor repurposing and multiplexing solutions.

Can I Use One Dish for Many TVs?

Posted by Clyde Tuesday, September 9, 2008 at Tuesday, September 09, 2008

Do I need many Dish Antenna to connect many TVs?

Well in short the answer is yes, although there is a limit of four TV's per connection, I will explain in short how it works to help you understand better. So lets say you have two televisions at home you do not need to get two separate connections, BIG TV provides a 50% off on installation of 2nd, 3rd and 4th connection.

The way it works is quite simple, you will have one dish that connects to a dual Low Noise Block (LNB) converter. The LNB then has two cables running to two different set top boxes (STB), each connected to your televisions. Each STB will have a different viewing card, which is like a SIM card that we have in mobile phones.
You cannot interchange the viewing cards of the STBs, it is also possible for the company to provide you with two separate dish antennae if the dual LNB is not available.

If you are taking a multiple Big TV connection you can get a 50% discount by informing the Big TV Customer Care Executive when you place an installation request.

I have Multiple TVs what will be the Monthly Subscription charge?
You will have to pay the normal subscription cost on the first television, if you have two, three or four TVs you would pay 50% or Rs.125 depending on which is higher, per extra TV.

Although if you choose any other add on packs for the second, third or fourth TV you will be charged at a standard price. If you have more than four televisions the 5th TV will require a new connection registered and will cost you the full amount.

Big TV Consumer Woes or Rivals Playing Foul?

Posted by Bhavika Thursday, September 4, 2008 at Thursday, September 04, 2008

Just within 15 days after their big launch and several consumers have already expressed their disappointment with Big TV customer service. Reliance stated that their call centre was capable of handling over 50,000 calls per day, and would operate from two locations to enable speedy response to consumer queries. But it seems the customer service is not that efficient.

Many complains have been registered about Big TV's after sale service and consumers have received no assistance from the distributor or the call center. Are these genuine complains or just Big Tv's competitor posting negative comments on different sites?

Big Tv Installation woes

We had mentioned in our previous post that there has been some good feedback regarding Big TV installation, but that was few days prior to the launch. Now consumers are facing problems with the installation of the dish within the stipulated time frame as promised by the company, i.e. 48 hours after registration. Even after seven to eight days the dish hasn't been installed and customer service gives no proper response.

We have received several comments from consumers. R Chowdhri, Big TV consumer, complained, "Reliance Big TV has one of the worst customer service I have ever seen in my life. The 1-800 call center no does not work, the installation did not happen even after 6 days of buying the STB and despite me calling the Bombay call center no (022-30338888) multiple times on multiple days, the call center guys are totally inexperienced and just do not have answers to the problem. I recommend people to not buy Big TV. My complaint no is 75103862." This person has pasted the same comment on three different sites with different name, and the same complain number.

Is this a strategy used by Tata Sky or Dish TV to give negative feedback about Big TV? If you have a Big TV connection, send us your feedback on Big TV.

Big TV's Launch Offer for Karnataka

Posted by Bhavika Tuesday, September 2, 2008 at Tuesday, September 02, 2008

Aiming to gain a stronger foothold in the Indian market, Reliance Big Tv has come up with a special offer for consumers in Karnataka. Viewers can get ten channels in Kannada including one exclusive Kannada movie channel with a starter pack of Rs 1490 and Rs 1690 for popular pack.

They can choose their favorite programs from a bouquet of 200 channels. With an initial fee of Rs 500, Big TV customers can avail of 12 months subscription along with Big Cinema package consisting of 32 movie channels, free for a period of 3months.

Customers will get to watch all pay-per-view movies of one of the four south Indian language movies, including Kannada, in addition to Hindi and English films.

Big TV has 152 channels in four south Indian languages including Kannada, Tamil, Telugu and Malayalam, and 120 movie and 10 audio channels. The DTH service is available in 38 cities in Karnataka, and at 28,885 outlets in the four southern states.

Big TV Dealers in India

Posted by Bhavika Thursday, August 28, 2008 at Thursday, August 28, 2008

You don't need to scout for a location in your city to buy Big Tv. We bring you the list of dealers across India to help you select the nearest outlet.

Simply click on the state you live in and it will show you all the Big Tv dealers in various cities. This list will be continuously updated as and when more information is made available.

Andhra Pradesh

Bihar

Chattisgarh

Delhi

Gujarat

Haryana

Jharkhand

Karnataka

Kerala

Madhya Pradesh

Maharashtra

Mumbai

Orissa

Punjab

Rajasthan

Tamil Nadu

Uttar Pradesh

West Bengal

Big Tv will be made available in over 100,000 outlets across 6,500 towns in the country, including over 2,000 exclusive Reliance branded stores.

Special Offers Lined up to Promote Big TV

Posted by Bhavika Tuesday, August 26, 2008 at Tuesday, August 26, 2008

When Big Tv was launched last week, Reliance aimed at capturing 40% of the DTH market in a span of 12 months. Having set its sight firmly on that target, the company is leaving no stone unturned in its marketing initiative.

The company has planned 10,000 hoardings, 15,000 television advertising spots, 20,000 radio spots and 500 newspaper inserts. That's not the end of it, special bundling packages are slated to be launched across other properties of Reliance ADAG.

In the pipeline, is cross-bundling with Big Cinemas and Adlabs where the product will be demonstrated, or Big TV will be promoted through their sites like Big Adda and the gaming portal. "The other aspect could be bundling with the Reliance community. We have a base of 50 million telecom customers. Of these 3 million are post-paid, with whom we have a monthly relationship. We are launching a special package for all these guys," said Arun Kapoor, chief operating officer, Reliance Big TV.

Reliance had earlier launched a scheme for Reliance Energycustomers. This strategy increases their chance of getting a larger slice of the market.

In terms of features, Big TV has a lot more on offer as compared to its competitor Dish Tv and Tata Sky.

Along with this the company will roll out 20 channels by mid-2009. Big Broadcasting, another company belong to ADAG, will be airing the 20 TV channels. These will include entertainment channels in English, Hindi and other regional languages such as Marathi and Gujarati

Big TV's Massive Advertisement Campaign

Posted by Bhavika Sunday, August 24, 2008 at Sunday, August 24, 2008

We spoke about the Big TV advertisement that will be aired on television soon, but Reliance ADAG, are not depending solely on the biggest advertisement made in India.

Big TV ads have been spotted in all the major newspapers today across India as well as the streets and bus stops of Mumbai.

The company has not forgotten the online medium either, Big TV has launched an online marketing campaign on the search engine giant Google.

This has been complemented by placing ads through online networks like Google Adwords, on a variety of blogs and websites on the Internet.

This weekend we passed several Big TV advertisements on the streets of Mumbai, take a look at this MCGM Information Kiosk donning the girl with the Big TV remote.

Big TV Advertisment on MCGM Information Kiosk

Not only have the Advertisements appeared on Bus stops in town, but if you pass by H20 near Marine Drive, you spot these Big Advertisements on either side of the road.

Today Hindustan Times, DNA and the Times of India (TOI) have carried full page advertisements. The first image in this post was present on the front page of the TOI and the second page had this full page Big TV advertisement.

We are pretty sure Big TV's competitors are pulling their socks up as Reliance's advertisement strategy is definitely getting a lot of eye ball views. If you compare it to Tata Sky's lousy ad campaign where they talk about 24x7 darshan of temples on your TV.

People who want to go to temples will go to the temple, people want entertainment on their TV and now we have a Big choice!

Big TV DTH Service

Posted by Bhavika Saturday, August 23, 2008 at Saturday, August 23, 2008

Big TV's Express Service to Resolve Issues in 2 Hours

In a bid to improve its customer service, Reliance Big TV has announced the launch of Premium Express Service across India that will help resolve customer issues within 2 hours.

Currently, the service is available in select cities and towns, but the customer service infrastructure will span across 500 towns covering metros as well as tier-II and tier-III locations.

---------------------------------------------- Big TV